Web 2.0 for Business / Edition 1

Web 2.0 for Business / Edition 1

by Bruce A. White, Andrew Pauxtis
     
 

Harness the power of Web 2.0 for your business.

Web 2.0 applications—blogs, wikis, and social networking sites like Facebook and Twitter—facilitate connections and interactions between individuals and groups in ways that were unimaginable just a few years ago. Not just for fun, Web 2.0 is a seriously crucial tool for any businessperson wanting

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Overview

Harness the power of Web 2.0 for your business.

Web 2.0 applications—blogs, wikis, and social networking sites like Facebook and Twitter—facilitate connections and interactions between individuals and groups in ways that were unimaginable just a few years ago. Not just for fun, Web 2.0 is a seriously crucial tool for any businessperson wanting to prosper in today’s—and tomorrow’s—world.

Web 2.0 for Business inducts business professionals into the inner workings of today’s hottest Web 2.0 applications. With this book, you will:

  • Explore the underlying concepts and business applications of these new tools
  • Delve into blogs, wikis, social networking, and more
  • Engage in challenging projects that turn concepts into action
  • Gain real-world perspective on the material through fascinating case studies
  • Understand how each application can work for you on the job

The first book of its kind to look at social media from a business manager’s perspective, Web 2.0 for Business empowers you to turn the most popular sites and applications of today’s Web into a powerful lever for business advantage.

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Product Details

ISBN-13:
9780470436189
Publisher:
Wiley
Publication date:
10/26/2009
Edition description:
New Edition
Pages:
96
Product dimensions:
8.05(w) x 10.10(h) x 0.21(d)

Table of Contents

Preface.

Acknowledgements.

Chapter 1 A Brand New Web.

1.1 What is Web 2.0?

1.2 What are the Major Components of Web 2.0?

1.3 A Brief History of Web 2.0.

1.4 Why is Web 2.0 Important?

Chapter 2 Social Networking.

2.1What is Social Networking?

2.2 Getting Connected to a Social Network.

2.3 Social Networking Applications.

2.4 Other Social Networks.

2.5 What is the Future of Social Networking?

Chapter 3 Blogging for Business.

3.1 What is Blogging?

3.2 Overview and Basics

3.3 How to Create Your Own Site.

3.4 Conclusion. 

Chapter 4 Wikis for Business.

4.1 What is a Wiki?

4.2 Major Wiki Sites

4.3 Common Features of Wiki Sites.

4.4 Business and Wikis.

4.5 How Do Wikis Make Money?

4.6 How is a Wiki Different from a Blog?

4.7 Conclusion.

Chapter 5 Web 2.0 Media.

5.1 What is Web 2.0 Media?

5.2 How Popular is Web 2.0 Media?

5.3 Web 2.0 Media Sites You Should Know.

5.4 Web 2.0 Media: Business, Advertising, and Corporate Uses.

5.5 The Future and Growth Potential of Web 2.0 Media.

Chapter 6 Forums.

6.1 What are Forums?

6.2 Other Forums That Might Be of Interest. 

Chapter 7 Collaboration.

7.1 What is Collaboration?

7.2 Collaboration in the Web 2.0 World.

7.3 Business Use of Collaboration Tools.

Chapter 8 Virtual Teams and Collaboration.

8.1 Virtual Teams.

8.2 Managing Virtual Teams.

8.3 Telecommuting.

8.4 What is a Virtual Company?

8.5 What is Outsourcing?

Chapter 9 Leveraging Web 2.0.

9.1 Web 2.0 Utilization.

9.2 Creatinga a Sustainable Web 2.0 Business Model.

9.3 Marketing with Web 2.0.

9.4 Protecting Yourself.

Glossary.

Index.

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