Web 2.0 for Business / Edition 1

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  • The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools
  • Includes engaging and challenging projects so readers can learn to put concepts to action
  • Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job
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Product Details

  • ISBN-13: 9780470436189
  • Publisher: Wiley
  • Publication date: 10/26/2009
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 96
  • Product dimensions: 8.05 (w) x 10.10 (h) x 0.21 (d)

Meet the Author

Bruce White, PhD, is the chair of theInformation Systems Management Department in the School ofBusiness, Quinnipiac University. He is very active in InformationSystems Education, having served as conference chair for ISECON(Information Systems Education Conference) four times, an ABET ISaccreditation visitor, on the board of directors of the Center forComputing Education Research (CCER), a lead developer for the ISAssessment Test from CCER, on the editorial review board for theJournal of Information Systems Education, and regularly reviewspapers for conferences, textbook publishers and submits papers toseveral academic conferences. He also received the AITP-EDSIGEducator of the Year award for 2008.

Andrew Pauxtis graduated fromQuinnipiac University in 2007 with an undergraduate degree inCommunications, and again in 2008 with a Master’s degree inInformation Systems Management.  He is the founder ofApaxmedia, Inc., an internet new media marketingcompany.

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Table of Contents



Chapter 1 A Brand New Web.

1.1 What is Web 2.0?

1.2 What are the Major Components of Web 2.0?

1.3 A Brief History of Web 2.0.

1.4 Why is Web 2.0 Important?

Chapter 2 Social Networking.

2.1What is Social Networking?

2.2 Getting Connected to a Social Network.

2.3 Social Networking Applications.

2.4 Other Social Networks.

2.5 What is the Future of Social Networking?

Chapter 3 Blogging for Business.

3.1 What is Blogging?

3.2 Overview and Basics

3.3 How to Create Your Own Site.

3.4 Conclusion. 

Chapter 4 Wikis for Business.

4.1 What is a Wiki?

4.2 Major Wiki Sites

4.3 Common Features of Wiki Sites.

4.4 Business and Wikis.

4.5 How Do Wikis Make Money?

4.6 How is a Wiki Different from a Blog?

4.7 Conclusion.

Chapter 5 Web 2.0 Media.

5.1 What is Web 2.0 Media?

5.2 How Popular is Web 2.0 Media?

5.3 Web 2.0 Media Sites You Should Know.

5.4 Web 2.0 Media: Business, Advertising, and CorporateUses.

5.5 The Future and Growth Potential of Web 2.0 Media.

Chapter 6 Forums.

6.1 What are Forums?

6.2 Other Forums That Might Be of Interest. 

Chapter 7 Collaboration.

7.1 What is Collaboration?

7.2 Collaboration in the Web 2.0 World.

7.3 Business Use of Collaboration Tools.

Chapter 8 Virtual Teams and Collaboration.

8.1 Virtual Teams.

8.2 Managing Virtual Teams.

8.3 Telecommuting.

8.4 What is a Virtual Company?

8.5 What is Outsourcing?

Chapter 9 Leveraging Web 2.0.

9.1 Web 2.0 Utilization.

9.2 Creatinga a Sustainable Web 2.0 Business Model.

9.3 Marketing with Web 2.0.

9.4 Protecting Yourself.



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