Web 2.0 for Business / Edition 1

Web 2.0 for Business / Edition 1

by Bruce A. White, Andrew Pauxtis
     
 

ISBN-10: 0470436182

ISBN-13: 9780470436189

Pub. Date: 10/26/2009

Publisher: Wiley

  • The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools
  • Includes engaging and challenging projects so readers can learn to put concepts to action
  • Features case

…  See more details below

Overview

  • The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools
  • Includes engaging and challenging projects so readers can learn to put concepts to action
  • Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job

Product Details

ISBN-13:
9780470436189
Publisher:
Wiley
Publication date:
10/26/2009
Edition description:
New Edition
Pages:
96
Product dimensions:
8.05(w) x 10.10(h) x 0.21(d)

Table of Contents

Preface.

Acknowledgements.

Chapter 1 A Brand New Web.

1.1 What is Web 2.0?

1.2 What are the Major Components of Web 2.0?

1.3 A Brief History of Web 2.0.

1.4 Why is Web 2.0 Important?

Chapter 2 Social Networking.

2.1What is Social Networking?

2.2 Getting Connected to a Social Network.

2.3 Social Networking Applications.

2.4 Other Social Networks.

2.5 What is the Future of Social Networking?

Chapter 3 Blogging for Business.

3.1 What is Blogging?

3.2 Overview and Basics

3.3 How to Create Your Own Site.

3.4 Conclusion. 

Chapter 4 Wikis for Business.

4.1 What is a Wiki?

4.2 Major Wiki Sites

4.3 Common Features of Wiki Sites.

4.4 Business and Wikis.

4.5 How Do Wikis Make Money?

4.6 How is a Wiki Different from a Blog?

4.7 Conclusion.

Chapter 5 Web 2.0 Media.

5.1 What is Web 2.0 Media?

5.2 How Popular is Web 2.0 Media?

5.3 Web 2.0 Media Sites You Should Know.

5.4 Web 2.0 Media: Business, Advertising, and Corporate Uses.

5.5 The Future and Growth Potential of Web 2.0 Media.

Chapter 6 Forums.

6.1 What are Forums?

6.2 Other Forums That Might Be of Interest. 

Chapter 7 Collaboration.

7.1 What is Collaboration?

7.2 Collaboration in the Web 2.0 World.

7.3 Business Use of Collaboration Tools.

Chapter 8 Virtual Teams and Collaboration.

8.1 Virtual Teams.

8.2 Managing Virtual Teams.

8.3 Telecommuting.

8.4 What is a Virtual Company?

8.5 What is Outsourcing?

Chapter 9 Leveraging Web 2.0.

9.1 Web 2.0 Utilization.

9.2 Creatinga a Sustainable Web 2.0 Business Model.

9.3 Marketing with Web 2.0.

9.4 Protecting Yourself.

Glossary.

Index.

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