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Web 2.0: The Business Model
     

Web 2.0: The Business Model

by Miltiadis D. Lytras (Editor), Ernesto Damiani (Editor), Patricia Ordonez de Pablos (Editor)
 
Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value.

Overview

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value.

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"The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. … this book would serve as a wonderful text for an e-business course concentrating on models of practice." (Michael Goldberg, ACM Computing Reviews, September, 2009)

Product Details

ISBN-13:
9781441946775
Publisher:
Springer US
Publication date:
11/04/2010
Edition description:
Softcover reprint of hardcover 1st ed. 2009
Pages:
324
Product dimensions:
6.10(w) x 9.25(h) x 0.36(d)

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