Web 2.0: The Business Model

Overview

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value.

Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and ...

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Overview

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value.

Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies.

Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.

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Editorial Reviews

From the Publisher
From the reviews:

"The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. … this book would serve as a wonderful text for an e-business course concentrating on models of practice." (Michael Goldberg, ACM Computing Reviews, September, 2009)

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Product Details

  • ISBN-13: 9781441946775
  • Publisher: Springer US
  • Publication date: 11/4/2010
  • Edition description: Softcover reprint of hardcover 1st ed. 2009
  • Edition number: 1
  • Pages: 324
  • Product dimensions: 0.69 (w) x 6.14 (h) x 9.21 (d)

Table of Contents

Preface.- About the Editors.- Empirical Analysis of Functional Web 2.0 Environments.- New forms of interaction and knowledge sharing on Web 2.0.- Web 2.0 Business Models as Decentralized Value Creation Systems.- Open Innovation Communities…or should it be 'Networks'?.- A Model for Business Innovation in the Web 2.0 World.- Doing business by selling free services.- Webstrategy Formulation:Benefiting from web 2.0 concepts to deliver business values.- Web 2.0: Issues for the Design of Social Networks.- Wikis for Knowledge Management: Business Cases, Best Practices, Promises, and Pitfalls.- Using a Semantic Forum as Learning Support.- Towards OpenTagging Platform Using Semantic Web Technologies.- Evolving from 1.0 to Enterprise 2.0: An interpretative review.- Embedding Web 2.0 Strategies in Learning and Teaching.- Teaching-Material Crystallization: Wiki-based Rapid Prototyping for Teaching-Material Design.- Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise.- Innovation Culture for Knowledge Management in new e-Ra.- Authors Bios.- Index.

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