Web Analytics 100 Success Secrets: Make It Easy to Improve Your Results Online, Strengthen Your Marketing Initiatives, and Create Higher Converting Websites

Overview

Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.

The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a...

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Overview

Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others.

The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the 'what', 'how', and 'why' of online measurement strategies.

This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. What you will find is a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world.

Reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.

The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.

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Product Details

  • ISBN-13: 9781921523755
  • Publisher: Emereo Pty Ltd
  • Publication date: 10/6/2008
  • Pages: 164
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.38 (d)

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Sort by: Showing 1 Customer Reviews
  • Posted April 9, 2009

    Don't buy this book

    I'm not being an English language snob here. The writing in this book is so atrociously poor that you literally can't read it. I bought it because its one of the more recent pubs available. It might be perfectly good information and the style attempts to be quite accessible, but I gave up after 5 pages because I realized it would be more efficient to read dozens of entries on Wikipedia. Try the Web Marketing for Dummies books instead.

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