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The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a...
The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the 'what', 'how', and 'why' of online measurement strategies.
This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. What you will find is a sophisticated and marketing-oriented book that teaches how to use the available data to create a clear picture of return on investment in the online world.
Reading the information and applying it in small pieces is the best way to learn. The bulk of the content is arranged by subject and segmented into daily readings allowing you to focus and build upon the knowledge one brick at a time.
The book is easy to read, full of practical application, and one that will be tattered, bookmarked, and referenced often.
Posted April 9, 2009
I'm not being an English language snob here. The writing in this book is so atrociously poor that you literally can't read it. I bought it because its one of the more recent pubs available. It might be perfectly good information and the style attempts to be quite accessible, but I gave up after 5 pages because I realized it would be more efficient to read dozens of entries on Wikipedia. Try the Web Marketing for Dummies books instead.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.