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Posted May 26, 2012
This book really has something for everyone. From entry-level up to executives Brent discuses the "why' and the 'how'. As those of us that have been successful in leveraging web analytics know, establishing a successful program doesn't just happen, Mr. Dykes outlines steps to make it happen. Throughout the book he refers to real life examples and enables the reader to learn from those examples. His Theme Park analogy is brilliant and really illustrates he different phases of web analytics. If you are just starting a career, read this to learn how to become a strategic asset. Mid-level managers, learn about driving data based decision making and advancing your career. Executives, learn the importance of becomming a sponsor and that your involvement can help socialize and grow your web analytics program.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.