You're spending a fortune on the Web. Are you getting your money's worth? There's a way to find out: web analytics. No, it's not too complicated and expensive anymore: the tools are getting simpler, and some are even free. What's more, there's finally a guide to web analytics that anyone can understand.
Web Analytics For Dummies starts by outlining what web analytics can do for you. It demystifies the jargon that swarms around analytics, then walks you through the "nuts and bolts": choosing tools, getting to know your visitors, and understanding their (surprising) behavior. To help you benchmark, there's a full chapter on Key Performance Indicators, plus a great summary of best practices.
Best of all, the authors don't stop with capturing and analyzing data: they show how to use it: to increase traffic, refine advertising, identify cross-selling opportunities, tweak content and usability, and save hard cash. Bill Camarda, from the May 2007 Read Only