Web Analytics For Dummies by Pedro Sostre, Jennifer LeClaire |, Paperback | Barnes & Noble
Web Analytics For Dummies

Web Analytics For Dummies

by Pedro Sostre, Jennifer LeClaire
     
 

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll

Overview

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:

  • What to expect from Web analytics
  • Definitions of key Web analytics terms
  • Help in choosing the right analytics approach
  • How to collect key data and apply it to site design or marketing
  • Techniques for distinguishing human users from bots
  • Tips on using Google and other free analytics tools
  • Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Editorial Reviews

The Barnes & Noble Review
You're spending a fortune on the Web. Are you getting your money's worth? There's a way to find out: web analytics. No, it's not too complicated and expensive anymore: the tools are getting simpler, and some are even free. What's more, there's finally a guide to web analytics that anyone can understand.

Web Analytics For Dummies starts by outlining what web analytics can do for you. It demystifies the jargon that swarms around analytics, then walks you through the "nuts and bolts": choosing tools, getting to know your visitors, and understanding their (surprising) behavior. To help you benchmark, there's a full chapter on Key Performance Indicators, plus a great summary of best practices.

Best of all, the authors don't stop with capturing and analyzing data: they show how to use it: to increase traffic, refine advertising, identify cross-selling opportunities, tweak content and usability, and save hard cash. Bill Camarda, from the May 2007 Read Only

Product Details

ISBN-13:
9780470098240
Publisher:
Wiley
Publication date:
04/23/2007
Series:
For Dummies Series
Pages:
388
Sales rank:
760,373
Product dimensions:
7.40(w) x 9.30(h) x 0.85(d)

Meet the Author

Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.

Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.

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