- Shopping Bag ( 0 items )
From the Publisher
"A sophisticated, systematic analysis of campaign Web sites as practices,drawing on theoretical perspectives from political communication, structuration theory, and the social shaping of technology. Foot and Schneider bring together a wealth of data to provide the best available portrait of changing campaign Web practice over time, and the result should be of interest to anyone seeking an understanding of the Internet's influence on politics."—Bruce Bimber,Departments of Political Science and Communication, and Center for Information Technology andSociety, University of California, Santa Barbara"Foot and Schneider's meticulous interrogation of Web artifacts provides valuable insights into the character of electoral campaigns on the Internet. It will be of interest to scholars and practitioners alike." Pablo J. Boczkowski , Department ofCommunication Studies, Northwestern University and author of Digitizing the News: Innovation in Online Newspapers
"This is the most comprehensive and authoritative work to date on the Internet's impact on U.S. politics. If you want to really understand what's happening in the online political revolution, read this book." Phil Noble , Founder, PoliticsOnline
"This is the most comprehensive and authoritative work to date on the Internet's impact on US politics. If you want to really understand what's happening in the online political revolution, read this book."—Phil Noble, Founder, PoliticsOnline.com
"Foot and Schenider's meticulous interrogation of Web artifacts provides valuable insights into the character of electoral campaigns on the Internet. It will be of interest to scholars and practitioners alike."—Pablo J. Boczkowski, Department of Communication Studies,Northwestern University, and author of *Digitizing the News: Innovation in OnlineNewspapers*
Overview
The use of the Web in U.S. political campaigns has developed dramatically over the course of the last several election seasons. In Web Campaigning, Kirsten Foot and Steven Schneider examine the evolution of campaigns' Web practices, based on hundreds of campaign Web sites produced by a range of political actors during the U.S. elections of 2000, 2002, and 2004. Their developmental analyses of how and why campaign organizations create specific online structures illuminates the reciprocal relationship between these...