Web Commerce Technology Handbook

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While books on marketing and advertising on the Internet abound,practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on,technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth,Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and ...
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Overview

While books on marketing and advertising on the Internet abound,practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on,technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth,Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions,searches,or links. The book also discusses technical limitations of electronic commerce over today's Internet,and describes successful applications.

Web Commerce Technology Handbook Internet commerce is growing at an astonishing pace,and as transactions become more secure,buying goods on the Internet will one day become as common as a visit to the local shopping mall. For business eager to tap this vast marketplace,books on marketing and advertising on the Internet can be found in virtually any bookstore,but technical guidance has been hard to come by-until now. The Web Commerce Technology Handbook is the hands-on,technical guide to online buying and selling,providing corporate planners and network administrators with all the vital information they need to open and operate successful cyberstores. It's your one-stop guide to: Advantages and disadvantages of available platforms; Networking,client and server hardware/software technology; Details on the latest technical developments and future directions; Hard-to-find information on Internet payment systems; Key marketing opportunities-and how to profit from them; Tipsand techniques for ensuring secure transactions; Technical limitations of electronic commerce. ABOUT THE AUTHORS Daniel Minoli is Director of Engineering and Development,Broadband Services and Internet,with Teleport Communications Group,a national leader in local access communications. A former developer of broadband technology and services with Bellcore,he teaches at Stevens Institute of Technology and New York University's Information Technology Institute. He has written several critically acclaimed books on communications technology and information systems,including Video Dialtone Technology and Telecommunication Technology Handbook. Emma Minoli is founder of Red Hill Consulting,a web commerce consultancy based in Red Bank,New Jersey.
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Product Details

  • ISBN-13: 9780070429789
  • Publisher: McGraw-Hill School Education Group
  • Publication date: 10/1/1997
  • Series: Computer Communications Series
  • Pages: 621
  • Product dimensions: 7.40 (w) x 9.21 (h) x 1.69 (d)

Table of Contents

Ch. 1 Electronic Commerce Environment and Opportunities 3
Ch. 2 Modes of Electronic Commerce 61
Ch. 3 Approaches to Safe Electronic Commerce 101
Ch. 4 Electronic Cash and Electronic Payment Schemes 145
Ch. 5 Internet/Intranet Security Issues and Solutions 179
Ch. 6 MasterCard/Visa Secure Electronic Transaction 251
Ch. 7 E-mail and Secure E-mail Technologies for Electronic Commerce 311
Ch. 8 Internet Resources for Commerce 359
Ch. 9 Internet Resources: A Travelogue of Web Malls 415
Ch. 10 Advertising on the Internet: Issues and Technologies 447
Ch. 11 Electronic Publishing Issues, Approaches, Legalities, and Technologies 471
App. A Table of Contents of SET Book II: Technical Specification 559
App. B Table of Contents of SET Book III: Formal Protocol Definition 561
App. C Recent Books Related to the Topic - Other Views 563
Index 615
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