Table of Contents
Introduction 9
Chapter 1 Get Read or Get Lost-Your Content Decides 11
Chapter 2 Writing Your Content 27
Chapter 3 Content That Sells 61
Chapter 4 Using Automated and Other People's Content 101
Chapter 5 E-mail 109
Chapter 6 Your Blog 123
Chapter 7 Getting Found: Content and Search Engines 131
Chapter 8 User-Generated and User-Maintained Content 141
Chapter 9 Communication 149
Chapter 10 Podcasting 161
Chapter 11 Digital Photography 175
Appendix A Grammar 189
Appendix B A Writer's Checklist 193
Appendix C Web Design and HTML 195
Appendix D Your Business 201
Appendix E A Short Style Guide and Confused Words 209
Appendix F Online Tools 217
Appendix G HTML Characters and Special Characters 219
Appendix H Unspammable E-mail Code 225
Appendix I An Almost Foolproof Data Backup Scheme 227
Appendix J Site Search With Google 229
Recommended Reading 231
Index 233
About the Author 239