Web Design and Desktop Publishing for Dummies

Web Design and Desktop Publishing for Dummies

by Roger C. Parker
     
 

Finally, a book that brings the principles of graphic design to non-designers. If your job includes producing online and print marketing materials, Web Design & Desktop Publishing For Dummies provides the basic information you need to create professional-looking documents. The easy-to-follow format helps editors and entrepreneurs alike create attractive,

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Overview

Finally, a book that brings the principles of graphic design to non-designers. If your job includes producing online and print marketing materials, Web Design & Desktop Publishing For Dummies provides the basic information you need to create professional-looking documents. The easy-to-follow format helps editors and entrepreneurs alike create attractive, effective Web sites, brochures, newsletters, ads, and more in no time. Design consultant Roger C. Parker demystifies the design process and demonstrates that "if you can think, you can design."

Inside, find helpful advice on how to

  • Make the most of desktop publishing and Web authoring software
  • Select the right typefaces for print and online documents and get them for free
  • Choose appropriate software for your print and Web communications
  • Maximize the effects of color in print and on the Web -- includes a four-color primer on the use and misuse of color
  • Understand which design elements may be handled differently between Web and print
  • Project a consistent, distinct, and comprehensive image in print and online
  • Maintain an audience-focused orientation

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Product Details

ISBN-13:
9780764501395
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
12/01/1997
Series:
For Dummies Series
Pages:
326
Product dimensions:
7.40(w) x 9.25(h) x 0.92(d)

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