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Web Design and Development for E-Business / Edition 1

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Overview

"Develop a solid mastery of leading edge web design technologies

APPROACH

Unlike most Web design and development books (which focus on either a single programming language or a single development tool that is often not available in school labs nor on students' own PCs), this text helps students develop a solid mastery of leading-edge technologies by using the many and varied development tools that are available either at school computer labs or as free Web downloads. Using an integrative approach throughout, each chapter focuses on both Web design and development methods and offers cumulative real-world, hands-on exercises and projects.

FEATURES/BENEFITS

  • Straightforward language supported by well-planned illustrations—Simplifies and communicates complex and difficult concepts.
  • Allows students with no Web-programming experience to learn the leading-edge Internet/Web skills and work through the topics with interest, comfort, and success.
  • Use of free software ("Buy Low") to develop advanced skills ("Sell High")—Because lack of updated hardware and software and restricted access to institutional Web servers are the two main bottlenecks limiting students' hands-on learning activities of Web design and development, this text shows students how to "buy low" by identifying and taking advantage of free-download trial or beta versions of Web servers and development tools, and how to develop advanced Web skills that they can "sell high" on the job market.
  • Quick reference appendices—To HTML, ASP, VBScript, and JavaScript. Each appendix also offers a related Web site to extend referencecapabilities even further.
  • Provides students and instructors with quick-access sources to important handbook information.
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Product Details

  • ISBN-13: 9780130417176
  • Publisher: Pearson
  • Publication date: 7/8/2002
  • Edition number: 1
  • Pages: 435
  • Product dimensions: 8.56 (w) x 10.84 (h) x 0.70 (d)

Table of Contents

I. FOUNDATIONS OF WEB DESIGN AND DEVELOPMENT.
1. Introducing the Internet and Web Technologies.
2. Designing and Developing a Simple Web Site.
3. Enhancing Web Site Appeal with Graphics and Color.

II. WEB SERVERS, INTRANETS, AND INTERNET.

4. Selecting and Installing Web Servers.
5. Creating and Managing a Personal Intranet on Your Web Server.
6. Creating and Managing a Corporate Intranet on Your Web Server.
7. Publishing and Managing on the Internet.

III. WEB-BASED DATABASE APPLICATIONS FOR INTRANETS AND INTERNET.

8. Introducing Web-Based Client/Server Applications.
9. Developing a Web-Based Student Class Registration Application.
10. Developing a Web-Based Online Shopping Application: The Storefront.
11. Developing a Web-Based Online Shopping Application: The Back Office.

IV. WEB-BASED SPREADSHEET APPLICATIONS FOR INTRANETS AND INTERNET.

12. Introducing Web-Based Spreadsheet Applications.
13. Developing a Web-Based Financial Trend Analysis Tool.
14. Developing a Web-Based Bankruptcy Prediction Tool.
15. Making Web-Enabled Spreadsheet Applications Database Empowered.
Appendix A: HTML Quick Reference.
Appendix B: ASP Quick Reference.
Appendix C: VBScript Quick Reference.
Appendix D: JavaScript Quick Reference.
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Introduction

Internet and Web technologies are fundamentally changing the way business is done, the way software applications and services are built and delivered, and the way people work, study, and live. According to the Bureau of Labor Statistics, employers in all areas hire individuals who can develop and support Internet, intranets, and Web applications. This book, Web Design and Development for E-Business, is designed for business students and professionals who are interested in learning how to set up Web servers, intranets, and Internet services for personal and corporate e-businesses and how to design and develop Web-based database and spreadsheet applications for increasing productivity and competitiveness. Throughout the book, step-by-step hands-on exercises and real-world business projects guide students through the learning process to build this knowledge and these skills.

Web Design and Development for E-Business is written primarily for introductory college-level courses in business, management, and office information systems. Using straightforward language supported by well-planned illustrations, the text simplifies and communicates complex and difficult concepts. Classroom tests have indicated how the unique design of the chapters and appendices allows students with no Web-programming experience to work through the topics with interest, comfort, and success.

UNIQUE FEATURES

Four unique features distinguish Web Design and Development for E-Business from other books.

  1. Buy Low and Sell High. Lack of updated hardware and software and restricted access to institutional Web servers are the two main bottlenecks limitingstudents' hands—on learning activities of Web design and development. To solve the problem, this book focuses on a key investment principle in tool selection-buy low and sell high. The principle guides students to "buy low" by identifying and taking advantage of free-download trial or beta versions of Web servers and development tools. These represent leading-edge technologies, and their skillful use can enable students to develop advanced Web skills that they can "sell high" on the job market.
  2. First Things First. The book teaches Web design principles, development methods, and programming skills on a project-oriented basis. Students build their knowledge in three constructive ways: (a) through real-world, small-scale business projects; (b) with practical mastery of leading technologies; and (c) through familiarity with the many and varied development tools available either at school computer labs or through free Web downloads. This project-oriented approach enables students to build a flexible, well-rounded knowledge and skill set, rather than limiting themselves to a narrow focus on one programming language or a single development tool. This book provides students with a good command of Web design principles, graphics, HTML and DHTML (e.g., ASP, VBScript, JavaScript, and SQL statements), which they can apply right away to jobs in the business world. Readers also are encouraged to stay on the cutting edge of newly emerging technologies, such as XHTML, XML, WAP, and WML. This project-oriented approach emphasizes solid Web design and development principles supported by technological mastery as "first things first.
  3. Learn by Doing. Web-development skills are best learned through hands-on practice. Each chapter provides students with step-by-step learning exercises and practical methods for using various readily available tools. After completing these exercises, students are required to apply their skills to the real-world business projects offered at the end of each chapter. Hands-on Exercises and Hands-on Projects build on each other throughout the book; those in the later chapters expand on and require mastery of those in earlier ones. This "snowball learning" approach enables students to advance their learning in an effective and efficient way. For example, later assignments give students opportunities to (a) refine the informational, static Web sites they developed in the beginning of the course into dynamic, interactive, data-driven Web applications; (b) reuse well-programmed components, such as log-in and security-check files, in various applications; and (c) integrate a Web spreadsheet application with a Web-based client/server database.
  4. Cutting-Edge and Emerging Technologies. To direct students to further advance their knowledge and skills, a special section at the end of each part of the book, called Technologies for Further Learning, provides guidelines for learning more about today's cutting-edge and emerging technologies and tools. Newly developed and fast-developing technologies and tools covered in these sections range from wireless/mobile Internet and advanced Web graphics and streaming video to XML, WebSphere, .NET Framework, and J2EE to supply chain management (SCM), customer relationship management (CRM), payment processing security, and public-key infrastructure (PKI), and to Web data mining, knowledge management, and enterprise resource planning (ERP) applications.

ORGANIZATION

Web Design and Development for E-Business is organized into four parts.

Part I, "Foundations of Web Design and Development," introduces the basics of the Internet and Web technologies to ensure that students have a solid foundation on which to build their knowledge of more advanced material. Chapter 1 surveys the history of the Internet and World Wide Web, generations of Internet and Web navigation technologies, Web languages, and development tools. It then introduces the book's tool selection principle—buy low and sell high. Chapter 2 provides basic Web design principles and a Web design model to show the reader how to design and develop a simple Web site. Chapter 3 teaches Web graphics design and development, including use of photographic images, animated text, clip art, and placement of navigation buttons. At the end of this part, Technologies for Further Learning I directs the reader to the mobile/wireless Internet, advanced Web graphics, streaming video, and XML.

Part II, "Web Servers, Intranets, and Internet," consists of four chapters. Chapter 4 introduces the functions and types of Web servers and discusses how to select, install, and manage Web servers. Chapter 5 describes the characteristics and functions of personal intranets and the design principles they are based on. A model for creating and managing a personal intranet on a personal Web server is provided. Chapter 6 discusses how to design, develop, and manage a corporate intranet that uses dynamic Web databases. Intranet security, scalability, and productivity are addressed. Chapter 7 explores the Internet essentials: Who owns the Internet? Who administers the Internet? How to connect a network to the Internet? How to publish a Web site on the Internet? What Web publishing and management tools are available? Hands-on Exercises and Projects are provided for developing, publishing, and managing Web sites on the Internet. Technologies for Further Learning II provides guidelines for learning IBM WebSphere, Microsoft .NET, and Sun Microsystems J2EE. After completing Parts I and II, the class may follow alternative paths through the remaining two parts.

Part III, "Web-Based Database Applications for Intranets and Internet," focuses on developing dynamic, interactive, data-driven e-business applications by using server-side programming with Active Server Pages (ASP), VBScript, and SQL. Chapter 8 introduces Web-based client/server applications in terms of architecture, security, and economic impact, as well as covering the essentials of ASP technology. Chapter 9 discusses how to design and develop a Web client/server database application by creating ASP files with VBScript and SQL language. Chapters 10 and 11 illustrate the design and development of the storefront and back office of a Web-based shopping center, respectively. Technologies for Further Learning III leads the reader to such topics as business-to-business (B2B), supply chain management (SCM), business-to-consumer (B2Q, customer relationship management (CRM), Web security, credit-card payment processing, and public-key infrastructure (PKI).

Part IV, "Web-Based Spreadsheet Applications," focuses on how to develop Web-based financial analysis and forecasting tools for "intranet and Internet sites. Chapter 12 introduces the impact of Web-based spreadsheet applications on user productivity and decisions. It describes how to develop these applications with client-side JavaScript and xls approaches, noting their respective strengths and weaknesses. Chapters 13 and 14 illustrate how to design and develop a Web-based financial trend analysis tool and a Web-based bankruptcy prediction tool by using xls and JavaScript, respectively. Chapter 15 focuses on how to integrate a Web spreadsheet application with a Web-based client/server database for synergy and competitive advantage. Technologies for Further Learning IV directs the reader to advanced applications, such as Web-based data mining, knowledge sharing and management, and enterprise resource planning.

Each chapter starts with the learning objectives and an introductory overview that places the chapter's topic in a real-world context. Following the chapter's discussion of theories and practices are key terms, step-by-step Hands-on Exercises and Hands-on Projects emphasizing real-world business applications, and a bulleted chapter summary.

The book has four appendices that provide quick references to HTML, ASP, VBScript, and JavaScript. Each appendix also offers a related Web site to extend reference capabilities even further.

COMPUTER SYSTEM AND SOFTWARE REQUIREMENTS

To perform the Hands-on Exercises and Projects in this book, you need to have a computer with the Internet access and the following system and software requirements:

  • Minimum required system: Microsoft Windows 95, Windows 98, or Windows NT 4.0.
  • Recommended system: Microsoft Windows 2000 Professional or Windows XP Professional.
  • Minimum required software: Microsoft Windows Notepad, Office 97, Internet Explorer 5, and Netscape Communicator 4.
  • Recommended software: Microsoft FrontPage 98/2000/2002, Office 2000/XP, Jasc Paint Shop Pro, or other available professional Web development tools.

SUPPLEMENTS

The book is accompanied by a companion Web site which provides live code examples keyed into the Hands-on Exercises. At their own pace, students can run the sample applications, building up personal experience and gaining inspiration.

The Instructor's Solution Manual includes the solution pages and codes relevant to the Hands-on Exercises and Hands-on Projects. In addition, the solutions to exercises and projects are available on the instructor's companion Web site. Professors can use the site to demonstrate the solutions in class or download and install them on their own server computers.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted December 29, 2002

    A Great Book for Novice Web Developers!

    I highly recommend this book for anyone who wants to develop well-rounded hands-on skills in web design and development. After going through this easy-to-read book, I am now comfortable with building interactive web sites with attractive graphics, selecting and installing web servers and firewalls for Internet and intranets, designing multi-tiered web client/server systems, and building various types of web database and spreadsheet applications such as name and address search engines, online stores and back-offices, and financial analysis and forecasting tools. Another valuable piece of this book is the ¿buy low and sell high¿ concept, which taught me how to be on the cutting-edge by taking advantage of free-down-load trial or beta versions of web servers and development tools. Visual Studio .NET and .NET Framework Beta 2 is an example in my case.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 9, 2003

    A Recommended Book in Web Design and Development

    I like this well-organized, easy-to-read book and also like to recommend it to people who are interested in learning Internet/Web theories and skills to be competitive in the marketplace. This project-based book consists of 15 chapters in four parts: foundations of web design and development; web servers, intranets, and Internet; web database applications; and web spreadsheet applications. Each chapter offers step-by-step learning exercises and methods for using various readily available tools to build real-world web applications. Working through the book, readers are able to obtain a flexible, well-rounded knowledge and skill set, which includes web design principles, graphics, client/server systems, firewall and e-payment security, HTML, ASP, JavaScript, VBScript, as well as emerging technologies such as wireless/mobile Internet, XML, .NET, and WebSphere. More important, the author wrote this book with straightforward language, vivid illustrations, and inspiring ideas; therefore, I did not feel bored.

    Was this review helpful? Yes  No   Report this review
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