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Web Design and Marketing Solutions for Business Websites
     

Web Design and Marketing Solutions for Business Websites

by Kevin Potts, Chris Mills (Editor)
 

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This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to

Overview

This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality.

The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.

Product Details

ISBN-13:
9781590598399
Publisher:
Apress
Publication date:
09/04/2007
Edition description:
2007
Pages:
400
Product dimensions:
7.00(w) x 9.25(h) x 9.25(d)

Meet the Author

Kevin Potts has been working on the web for almost 10 years, having started his career designing his first employer's website with Netscape and Notepad. He has spent the bulk of his design career working in-house as both a graphic designer and internal web developer. Coupled with years of freelance and agency work, Kevin has created dozens of websites for businesses of all sizes in an array of industries.

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