Table of Contents
Introduction 1 Part I: The Web Design Kick-Off 7
Chapter 1: So You’re Designing a Website 9
Chapter 2: From Concept to Execution 19
Part II: User-Friendly Design 35
Chapter 3: Designing the Right Site for the Right Crowd 37
Chapter 4: Organizing and Navigating Web Content 59
Chapter 5: User Interface Design for the Web 77
Chapter 6: User Testing: Lab Coats Not Required 95
Part III: Designing Web Graphics 111
Chapter 7: Web Graphic Design 101 113
Chapter 8: Letter-Perfect Type Design 133
Chapter 9: Understanding Web Color, Resolution, and File Formats 151
Chapter 10: Building Your Web Comps 173
Chapter 11: Getting Inspired: Web-Design Ideas 189
Chapter 12: Presenting Your Design Masterpiece 209
Part IV: Producing the Final Website 219
Chapter 13: Building the Presentation Layer 221
Chapter 14: Platform Selection, Content Management, Analytics, and SEO 239
Chapter 15: Websites on Steroids 263
Part V: The Part of Tens 285
Chapter 16: Ten Tips for Managing Your Web-Design Business 287
Chapter 17: Ten Information and Interaction Design Tips 301
Chapter 18: Ten Things That Can Go Wrong 311
Index 321