Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads

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More About This Book

Overview

This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics.

Product Details

  • ISBN-13: 9780321489821
  • Publisher: New Riders
  • Publication date: 10/31/2007
  • Pages: 196
  • Sales rank: 488,149
  • Series: Voices That Matter Series
  • Product dimensions: 9.12 (w) x 7.40 (h) x 0.38 (d)

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