Web Design: Introductory Concepts and Techniques / Edition 3

Web Design: Introductory Concepts and Techniques / Edition 3

by Gary B. Shelly, H. Albert Napier, Ollie N. Rivers
     
 


This third edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site. Written for an introductory course, the text offers a variety of challenging written and hands-on activities at the end of each chapter that test comprehension, build Web research skills and… See more details below

Overview


This third edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site. Written for an introductory course, the text offers a variety of challenging written and hands-on activities at the end of each chapter that test comprehension, build Web research skills and design awareness, and provoke thought regarding current issues in technology. Web Design, Third Edition reveals useful design concepts and techniques typically not addressed in HTML or Web authoring texts, and is written in a style that makes the concepts presented easy to understand.

Product Details

ISBN-13:
9781423927181
Publisher:
Cengage Learning
Publication date:
07/02/2008
Series:
Available Titles Skills Assessment Manager (SAM) - Office 2010 Series
Edition description:
Older Edition
Pages:
264
Product dimensions:
8.20(w) x 10.70(h) x 0.60(d)

Related Subjects

Meet the Author


Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years.

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.

Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

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Table of Contents


1. The Environment and the Tools. 2. Web Publishing Fundamentals. 3. Planning a Successful Web Site: Part 1. 4. Planning a Successful Web Site: Part 2. 5. Typography and Images. 6. Multimedia and Interactivity Elements. 7. Promoting and Maintaining a Web Site. Appendices: A: Design Tips. B: HTML Quick Reference. C: Cascading Style Sheets (CSS).

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