Web Design: Introductory / Edition 6

by Jennifer T. Campbell

Overview

Wish you had the skills and knowledge to design powerful websites? Gain the expertise you need right now with WEB DESIGN: INTRODUCTORY, 6E. Learn how to balance target audience expectations, sound design principles, and technical considerations as you create successful, device- and platform-independent websites. Hands-on, interesting, and practical activities in each chapter check your comprehension, help build your web research skills, and develop your design awareness. You learn how to critically evaluate current issues in today’s technology as you examine topics such as search engine optimization (SEO), HTML and responsive web design. WEB DESIGN: INTRODUCTORY, 6E equips you with the key skills you need to develop a solid web design plan of your own in no time.

Product Details

ISBN-13:	9781337277938
Publisher:	Cengage Learning
Publication date:	04/10/2017
Edition description:	New Edition
Pages:	256
Product dimensions:	8.40(w) x 10.70(h) x 0.40(d)

About the Author

Jennifer T. Campbell has written and co-authored several other leading technology texts, including TECHNOLOGY FOR SUCCESS; DISCOVERING COMPUTERS: DIGITAL TECHNOLOGY, DATA, AND DEVICES; DISCOVERING THE INTERNET; WEB DESIGN: INTRODUCTORY; MICROSOFT EXPRESSION WEB INTRODUCTORY CONCEPTS AND TECHNIQUES; COMPUTER LITERACY BASICS: MICROSOFT OFFICE 2007 COMPANION; and MICROSOFT OFFICE QUICK REFERENCE POCKET GUIDE. For over 25 years, she has served integral roles in computer educational publishing as an editor, author and marketing manager. She holds a Bachelor of Arts in English from The College of William and Mary.

Table of Contents

1. The Environment and the Tools. 2. Web Publishing Fundamentals. 3. Planning a Successful Web Site: Part I. 4. Planning a Successful Web Site: Part II. 5. Typography and Images. 6. Multimedia and Interactivity Elements. 7. Promoting and Maintaining a Website. Appendix A: HTML Quick Reference. Appendix B: Cascading Style Sheets (CSS). Appendix C: Designing for Mobile Devices. Appendix D: Search Engine Optimization.