Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies

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by Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
     
 

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team

Overview

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Online Advertising & Pay-Per-Click
  • Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

  • Maximizing Internet potential for your business and ranking high in searches
  • Tracking how your ads, pages, and products perform
  • Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
  • Creating a blog or podcast that helps you connect with clients
  • Using social media outlets including StumbleUpon, Facebook, and Twitter
  • Leveraging mobile technology
  • Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Product Details

ISBN-13:
9780470413982
Publisher:
Wiley
Publication date:
03/23/2009
Series:
For Dummies Series
Pages:
936
Product dimensions:
7.30(w) x 9.20(h) x 7.00(d)

Related Subjects

Meet the Author

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

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Web Marketing All-in-One Desk Reference For Dummies 2.8 out of 5 based on 0 ratings. 4 reviews.
avidreadr More than 1 year ago
I saw Marty Dickinson live a couple of weeks ago and this guy just blew me away! First he is online marketing genius. He has found ways to market your business, product, service, whatever online in a streamlined way. Marty is one of the authors of this book and the reason I bought it. The book doesn't disappoint. I am not a big fan of the Dummies series. This book is an exception. Not only does it talk about email marketing, blogging and podcasting to move your business forward, but it deals with SEO, using social media and mobile marketing too. There are loads of shortcuts so you don't spend all day checking your Facebook, Twitter, email and other accounts. It is all about setting things up once and getting online tools to do all the 'heavy lifting' for you. So walk into your local bookstore and browse through Web Marketing-All-In-One for Dummies. You'll be sure to find some tools you can use immediately and you will probably want to bring this 800 page toolbox home!
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