Web Marketing For Dummies

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Overview


Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the...
See more details below

More About This Book

Overview


Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:



• Understand online marketing essentials

• Prepare an online business plan

• Design the look and feel of your site

• Create a concept, develop content, and make it accessible

• Know the key components of an online store

• Use buzzing, e-mailing, and other advertising tactics

• Make your site search engine friendly

• Handle Web transactions with ease

• Stay out of legal trouble

• Wow customers with new technology



This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Product Details

  • ISBN-13: 9781118065167
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/27/2011
  • Edition number: 3
  • Pages: 432
  • Sales rank: 421,940
  • Series: For Dummies Series
  • Product dimensions: 7.38 (w) x 9.22 (h) x 0.92 (d)

Meet the Author

Jan Zimmerman

Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.

Table of Contents

Introduction.

Part I: Getting Going with Online Marketing.

Chapter 1: Taking Your Marketing to the Web.

Chapter 2: Planning for Web Marketing.

Chapter 3: Taking the First Steps to Your Online Presence.

Part II: Building a Marketing-Effective Web Site.

Chapter 4: Producing a Successful Business Web Site.

Chapter 5: Creating a Marketing-Effective Storefront.

Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques.

Part III: Exploring Online Marketing Basics.

Chapter 7: Mastering the Secrets of Search Engines.

Chapter 8: Marketing with Online Buzz.

Chapter 9: The Art of E-Mail Marketing.

Chapter 10: Expanding Your Web Presence.

Part IV: Spending Online Marketing Dollars.

Chapter 11: Marketing with Pay Per Click Ads.

Chapter 12: Marketing with Paid Online Advertising.

Chapter 13: Capturing Customers with New Technology.

Part V: Maximizing Your Web Success.

Chapter 14: Improving Results with Web Analytics.

Chapter 15: Staying Out of Legal Trouble.

Chapter 16: The Keys to Maintaining Your Web Presence.

Part VI: The Part of Tens.

Chapter 17: Ten Free Ways to Market Your Web Site.

Chapter 18: The Ten Most Common Mistakes of Web Marketing.

Chapter 19: Ten Tips for Tired Sites.

Index.

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