Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

Overview

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight...

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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

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Overview

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

-Working with social networking sites
-Creating mindmaps
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more

For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

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Product Details

  • ISBN-13: 9781402211768
  • Publisher: Sourcebooks, Incorporated
  • Publication date: 5/1/2008
  • Series: Quick Start Your Business Series
  • Pages: 304
  • Sales rank: 610,967
  • Product dimensions: 6.90 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Stephanie Diamond founded Digital Media Works, Inc. in 2002. She is a seasoned 25+ year management/marketing professional with experience building profits in a broad range of product and services businesses and worked for eight years as a Marketing Director at AOL. She lives in Westchester, NY.
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Table of Contents


What's New Online
What's Important to Today's Web Marketer?     3
Changing Roles     23
A New Mindset
Creativity and Innovation     35
Think Like a Direct Response Copywriter     53
You're a Publisher Now!     67
Your New Social Media Website     85
Developing Your 7 Step Action Plan
The 7 Step Action Plan     105
Step 1. Niche     115
Step 2. Brand     127
Step 3. Story     137
Step 4. Search     147
Step 5. Content     161
Step 6. Tactics-Social Media     173
Step 6. Tactics-Tried and True     195
Step 7. Results     211
Completed Plan and Beyond
Putting It All Together     221
Let the Message Work for You     229
Collaboration with Colleagues and Customers     241
Tracking Your Success     247
Afterword     255
Bibliography
Books by Chapter     258
Tools by Chapter     261
Worksheets
Website Assessment Quiz     268
Worksheet: Present State     270
Worksheet: Present Mindset     271
Landing Page Worksheet     272
Conclusion Sheets by Chapter     273
Time vs. Revenue Assessment     281
New Mindset Worksheet     283
Worksheet-Your 7 Step Plan Complete     284
Index     285
About the Author     289
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Sort by: Showing 1 Customer Reviews
  • Posted November 16, 2009

    more from this reviewer

    Web Marketing for Small Businesses is a must buy for those who plan to use the web to enhance their business opportunities on the web.

    This is a great opportunity to share my thoughts on "Web Marketing for Small Businesses". I found the book to be quite helpful; I loved the case studies, tips, and the alerts. The book gave a relevent amount of information without overload. It gave information on topics that were straight forward and reader friendly. I particularly liked the seven steps to business growth from "niche to results".

    Since I was not formilar with all the tools or topics, I found it quite helpful that the book explained what some of the tools were and how they might be used to accomplish ones goals

    It is also my impression that some of the information contained in the book could easily apply to traditional marketing as well.

    Was this review helpful? Yes  No   Report this review
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