Web Marketing for the Music Business [NOOK Book]

Overview

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.

Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information ...
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Web Marketing for the Music Business

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Overview

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution.

Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter.

The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

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Product Details

  • ISBN-13: 9781136122217
  • Publisher: Taylor & Francis
  • Publication date: 2/11/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 320
  • File size: 9 MB

Meet the Author

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

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Table of Contents

Ch. 1 Development of Music Marketing on the Internet

Ch. 2 State of the Market

Ch. 3 Overall Music Marketing Strategy

Ch. 4 Domains and Hosts: Nuts and Bolts

Ch. 5 Creating the Web Site

Ch. 6 HTML and Scripts

Ch. 7 Optimizing and Monitoring Your Web Site to Increase Visitation

Ch. 8 Audio and Video for Your Web Site

Ch. 9 E-commerce: Product Ordering and Fulfillment

Ch. 10 Finding Your Online Market

Ch. 11 Successful Promotion on the Web

Ch. 12 Social Networking Sites

Ch. 13 Internet Obstacles

Ch. 14 Mobile Media

Ch. 15 Mobile Musk Marketing

Online Resources for the Music Business

Index

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Sort by: Showing 1 Customer Reviews
  • Posted September 9, 2011

    Don't buy this junck

    Bad bad bad and i do not mean in agood way this ebook is a scam!

    0 out of 1 people found this review helpful.

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