Web Metrics: Proven Methods for Measuring Web Site Success

Overview

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
  • Explains the criteria for ...
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Overview

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
  • Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
  • Companion Web site contains links to online tools, resources, and white papers
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Editorial Reviews

From the Publisher
"...A great book which actually manages to make a boring subject worth reading about..." (Internet News Bulletin, 18 September 2002)

"...if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting..." (www. Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to know to measure your online business strategy..." (www. Software Pro, 18 September 2002)

"...a useful book...useful to anyone in web development..." (Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I would recommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..." (Performance Measurement and Metrics, August 03)

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Product Details

  • ISBN-13: 9780471220725
  • Publisher: Wiley
  • Publication date: 7/1/2002
  • Edition number: 1
  • Pages: 448
  • Product dimensions: 9.25 (w) x 7.50 (h) x 0.91 (d)

Meet the Author

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
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Table of Contents

Acknowledgments.

About the Author.

The Web Is Great: Get Over It, Get on With It.

Measuring Measurement.

Raising the Flag, Convincing the Boss.

Web Measurement Standards.

Sawing Logs.

How Good Are You at Making Noise?

How Good Are You at Buying Noise?

Measuring Web Site Performance: The Need for Speed.

Calculating the Caliber of Content.

Well-Marked Trails: Measuring Web Site Navigation.

Calculating Conversion.

Maximizing Customer Information: The Personalization Continuum.

Measuring the Value of Online Customer Service.

Field Studies.

Making It Work by Bringing It All Together.

Appendix: How Interactive Ads Are Delivered and Measurement Implication.

Index.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 6, 2003

    good thorough insightful read

    Sterne does a good solid job of presenting material nicely. He also talks about the important stuff. Sterne explains What to measure, how to measure it, when to measure it, but not why (i.e. what is the significance of measuring this particular metric?). Overall a real eye opener regarding web metrics and their importance in the overall value chain of the internet experience and success of the site.

    Was this review helpful? Yes  No   Report this review
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