Web Metrics: Proven Methods for Measuring Web Site Success

Web Metrics: Proven Methods for Measuring Web Site Success

by Jim Sterne
     
 

View All Available Formats & Editions

Learn how to determine whether a Web site is offering a competitive advantage

Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new

See more details below

Overview

Learn how to determine whether a Web site is offering a competitive advantage

Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace.

Web Metrics provides you with everything you'll need to know to measure your online business strategy, including:
* Types of Web metrics tools, services, techniques, and standards for Web measurement
* Ways to fully integrate Web metrics with the customer experience
* Details on how to use metrics to meet specific business goals

The companion Web site includes links to online tools, resources, and white papers.

Read More

Editorial Reviews

From the Publisher
"...A great book which actually manages to make a boring subjectworth reading about..." (Internet News Bulletin, 18September 2002)

"...if the book had been published earlier, perhaps there wouldhave been less fallout from the dot.com bubble bursting..." (www.Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to knowto measure your online business strategy..." (www. Software Pro, 18September 2002)

"...a useful book...useful to anyone in web development..."(Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I wouldrecommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..."(Performance Measurement and Metrics, August 03)

Product Details

ISBN-13:
9780471220725
Publisher:
Wiley
Publication date:
07/01/2002
Pages:
448
Product dimensions:
9.25(w) x 7.50(h) x 0.91(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >