Web Redesign: Workflow that Works (Voices That Matter Series)

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Overview

If anything, this volume's premise—that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities ...

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More About This Book

Overview

If anything, this volume's premise—that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.

Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
It’s a rare web designer who gets to build from scratch these days. You have to build on what’s already there -- and do it more rapidly and at lower cost than ever. Web ReDesign 2.0 will help you meet that challenge.

Kelly Goto and Emily Cotler cover every facet of your redesign project: project definition, site structure, technical specifications, visual design, usability, production, testing, QA, launch, maintenance, and more.

There are plenty of examples and checklists, drawn from the authors’ immense experience (Goto redesigned Adobe.com and WebEx.com, to name just two high-profile projects). This is real stuff: when to invoice, how to avoid scope creep, how to audit existing content, what to include in your production style guide and graphic templates. “Indispensable” doesn’t begin to do justice to it. Bill Camarda, from the January 2005 Read Only

Product Details

  • ISBN-13: 9780735714335
  • Publisher: Peachpit Press
  • Publication date: 12/30/2004
  • Edition number: 2
  • Pages: 296
  • Sales rank: 256,783
  • Series: Voices That Matter Series
  • Product dimensions: 8.00 (w) x 10.00 (h) x 0.63 (d)

Meet the Author

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.

Table of Contents

Foreword
1 Keys to a successful redesign 9
2 Core process overview 17
3 Phase 1 : define the project 39
4 Phase 2 : develop site structure 87
5 Phase 3 : design visual interface 119
6 Phase 4 : build and integrate 143
7 Phase 5 : launch and beyond 179
8 Testing for usability 211
9 Working with complex functionality 233
10 Analyzing your competition 259
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