Web Redesign: Workflow that Works (Voices That Matter Series)


If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer ...

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If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
It’s a rare web designer who gets to build from scratch these days. You have to build on what’s already there -- and do it more rapidly and at lower cost than ever. Web ReDesign 2.0 will help you meet that challenge.

Kelly Goto and Emily Cotler cover every facet of your redesign project: project definition, site structure, technical specifications, visual design, usability, production, testing, QA, launch, maintenance, and more.

There are plenty of examples and checklists, drawn from the authors’ immense experience (Goto redesigned Adobe.com and WebEx.com, to name just two high-profile projects). This is real stuff: when to invoice, how to avoid scope creep, how to audit existing content, what to include in your production style guide and graphic templates. “Indispensable” doesn’t begin to do justice to it. Bill Camarda, from the January 2005 Read Only

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Product Details

  • ISBN-13: 9780735714335
  • Publisher: New Riders
  • Publication date: 12/30/2004
  • Series: Voices That Matter Series
  • Edition number: 2
  • Pages: 296
  • Sales rank: 1,471,947
  • Product dimensions: 8.00 (w) x 10.00 (h) x 0.66 (d)

Meet the Author

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.

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Table of Contents

1 Keys to a successful redesign 9
2 Core process overview 17
3 Phase 1 : define the project 39
4 Phase 2 : develop site structure 87
5 Phase 3 : design visual interface 119
6 Phase 4 : build and integrate 143
7 Phase 5 : launch and beyond 179
8 Testing for usability 211
9 Working with complex functionality 233
10 Analyzing your competition 259
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted October 16, 2001

    Excellent Resource for Web Design & Redesign

    'Web ReDesign - Workflow that Works' proved to be every bit as enjoyable, intelligent, down-to-earth, and practical as I had hoped. I have been to two Thunder Lizard Conferences, and had the opportunity to listen to Kelly Goto's presentations about usability and workflow. She was far and away my favorite speaker, with practical, common-sense approaches to tackling web site projects of varying sizes and scopes. When I heard about this book, I was very anxious to see how it would turn out. <P> Kelly Goto and Emily Cotler do a tremendous job on several levels with this book. For one, the book is designed very attractively, and the design makes the reading experience all the more enjoyable. There are countless visual examples of web sites (before and after studies, for example), as well as tips and articles from other leaders in the web design world, such as Jeffrey Zeldman and Jim Heid. Every chapter begins with a ¿What This Chapter Covers¿ overview and ends with a checkoff list and summary. The layout as clean and polished, making it very readable. <P> There are no secret, convoluted schemes presented in it -- everything is practical, makes sense, and is universal to whatever web project is at hand. The progression of information is very straightforward. The authors lay out specific phases to the project, from defining the project to going beyond the actual launch. The most valuable subject of this book for me personally concerned testing for usability. There are many suggestions and tactics for tackling this sometimes-overlooked key to a successful design. <P> Complemented by worksheets to an accompanying website with files and information for download/printing, the book ought to be valuable time and time again. I had very high expectations of 'Web ReDesign' based on Kelly's wonderful presentations, and I was very pleased with the results. I know I could have used this book long ago, and plan on incorporating as many elements from it as I can in future projects. It's a must have for web developers and designers.

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  • Anonymous

    Posted September 25, 2001

    The Bible of Redesign

    'Web Redesign Worlkflow That Works' is every developers dream. It is the Bible of web site redesign. This book offers an essential step by step process of developing a web site project. It helps readers to understand how to get the clients perspective and how to deliver above and beyond what is expected in a professional and efficient manner. How do you get content from the client? How do you budget for site tasks versus site team? How do you know a good client from a bad client? How do you understand your target audience? 'Web Redesign Work Flow That Works' answers them all. Every site project has these issues and not going through every step as stated in this book could make or break a project. It's all about the user not only the company. My company has developed many sites. I only wish I had this book as a resource in 1998 when I first founded my business. I would have saved thousands of hours and heart ache. This book is easy to follow and provides links to downloadable forms that help implement the site development process referred to with in the book. I recommend this book to any and all involved in developing a site project. IT IS AN EXCELLENT BOOK!!!

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