Web Redesign: Workflow that Works (Voices That Matter Series)
  • Alternative view 1 of Web Redesign: Workflow that Works (Voices That Matter Series)
  • Alternative view 2 of Web Redesign: Workflow that Works (Voices That Matter Series)

Web Redesign: Workflow that Works (Voices That Matter Series)

by Kelly Goto, Emily Cotler
     
 

View All Available Formats & Editions

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget,

Overview

If anything, this volume's premise--that the business of Web design is one of constant change-has only proven truer over time. So much so, in fact, that the 12-month design cycles cited in the last edition have shrunk to 6 or even 3 months today. Which is why, more than ever, you need a smart, practical guide that demonstrates how to plan, budget, organize, and manage your Web redesign - or even you initial design - projects from conceptualization to launch. This volume delivers! In these pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled their real-world experience into a sound approach to Web redesign workflow that is as much about business priorities as it is about good design. By focusing on where these priorities intersect, Kelly and Emily get straight to the heart of the matter. Each chapter includes a case study that illustrates a key step in the process, and you'll find a plethora of forms, checklists, and worksheets that help you put knowledge into action.This is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

Editorial Reviews

bn.com
The Barnes & Noble Review
It’s a rare web designer who gets to build from scratch these days. You have to build on what’s already there -- and do it more rapidly and at lower cost than ever. Web ReDesign 2.0 will help you meet that challenge.

Kelly Goto and Emily Cotler cover every facet of your redesign project: project definition, site structure, technical specifications, visual design, usability, production, testing, QA, launch, maintenance, and more.

There are plenty of examples and checklists, drawn from the authors’ immense experience (Goto redesigned Adobe.com and WebEx.com, to name just two high-profile projects). This is real stuff: when to invoice, how to avoid scope creep, how to audit existing content, what to include in your production style guide and graphic templates. “Indispensable” doesn’t begin to do justice to it. Bill Camarda, from the January 2005 Read Only

Product Details

ISBN-13:
9780735714335
Publisher:
New Riders
Publication date:
12/30/2004
Series:
Voices That Matter Series
Pages:
296
Sales rank:
1,115,440
Product dimensions:
8.00(w) x 10.00(h) x 0.66(d)

Meet the Author

Kelly Goto is the principal at gotomedia, a Web design firm in San Francisco. Previously she has served as creative director for the San Francisco office of Idea Integration (a Web design firm). She has developed the redesign strategy for such sites as Adobe.com, Webvan.com, Food.com, and WebEx.com. Kelly is also a frequent lecturer on Web development, information design, and Web usability. Emily Cotler is the principal at waxcreative.com and a graphic designer, Web designer, product manager, site producer, journalist, and author. As a regular contributor to Publish, Emily is known for her accessible style and her ability to highlight key information.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >