Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business [NOOK Book]

Overview

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on...

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Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business

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Overview

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:

  • definitions of commonly used terms, such as "key performance indicators" (KPIs)
  • how to drive potential customers to action
  • how to gather crucial marketing and customer data
  • which features are useful and which are superfluous
  • advanced techniques that senior Web site analysts use on a daily basis
By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions.

It's the technology companion that every site administrator needs.

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Product Details

  • ISBN-13: 9780596553326
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 8/19/2005
  • Series: Hacks
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 434
  • File size: 7 MB

Meet the Author

Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics, search, content management systems and related application technology. In his short tenure at JupiterResearch, he has been quoted in a number of well-respected publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide, Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number of site operations subjects including Web analytics, key performance indicators, search, usability and content management.

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Table of Contents

Ch. 1 Web measurement basics 1
Ch. 2 Implementation and setup 51
Ch. 3 Online marketing measurement 150
Ch. 4 Measuring Web site usability 218
Ch. 5 Technographics and "demographics" 267
Ch. 6 Web measurement and the online retail model 311
Ch. 7 Reporting strategies and key performance indicators 349
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted March 18, 2006

    GOT HACK??

    Are you an analytic user or someone charged with improving and maintaining a Web site? Well, you're in luck! Author Eric Peterson, has done an outstanding job of writing a book that is designed to help you know what to do to gain insight into how people use your web site--the bits and bytes of information that will help you better explore, understand, and unearth information about how people interact with their sites. Peterson, begins by tackling the most important aspects of web measurement, especially if you're new to the subject, including languages used and technologies deployed, then takes a look at the vendor selection process. Then, he walks you through the litany of things you need to be thinking about when you're implementing a measurement application for your site. The author continues by reviewing the fundamentals of online marketing measurement. He also explores how to measure web site usability. He continues by exploring how web measurement applications can be leveraged to improve your site's design and your internal testing and refinement strategies. In addition, the author next deals with a dozen or so of the most common measurement needs for online retailers, including shopping carts, check-out processes, and the lifetime value of a customer. Finally, he presents key performance indicators and discusses how they can be used to improve the likelihood of adoption and action for web data. This excellent book will get you up to speed on what you need to know to build an effective measurement program. This also includes best practices, common data sources, and software and vendor selection.

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