Web Site Usability: A Designer's Guide / Edition 1

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Overview

"Without a doubt, the most important book I've read this year on Web design isWeb Site Usability: A Designer's Guide. The book is easy to read and full of relevant information."
—Bill Skeet, Chief Designer, Knight-Ridder New Media

"Even experienced Web designers should read these usability findings about 11 different site designs. Competitive usability testing is one of the most powerful ways of learning about design and this book will save you hours of lab time."

—Dr. Jakob Nielsen, The Neilsen Norman Group
"This report challenges many of my assumptions about Web design, but that's a good thing. We're still babes in the woods, crawling along trying to distinguish the trees from the forest. Any sign posts are helpful, right now."

—Mary Deaton, KNOWware
Web Site Usability: A Designer's Guide is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated.

Features:
- Based on an extensive study of actual users — not theory, not graphic design principles, and not new tricks to make a "cool" Web sites
- Demonstrates how people actually navigate and extract information on Web sites
- Offers guidance for evaluating and improving the usability of Web sites
Jared M. Spool, Principal Investigator, is with User Interface Engineering, a consulting firm specializing in product usability and design. User Interface Engineering's mission is to empower product development teams to build applications that meet the needs of their users by providing critical data for creating designs and products that work.
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Editorial Reviews

Library Journal
Spool and his buddies are usability engineers; they study how folks use computers. For the past couple of years, they have paid a lot of attention to how people use webbed interfaces for navigation and searching. Their research is counterintuitive to many design dictates, but it is well substantiated. Contrary to popular opinion, people do like information-dense sites, they do like long pages, and they will scroll forever as long as the page is designed to encourage scrolling. This is applied research at its best. Clearly written and well illustrated, the book allows users to put the findings to work for them. This book is required reading for anyone designing webbed interfaces for libraries and an essential purchase for all but the smallest public libraries. Additional information from the researchers can be found at (world.std.com/~uieweb).
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Product Details

  • ISBN-13: 9781558605695
  • Publisher: Elsevier Science & Technology Books
  • Publication date: 11/28/1998
  • Series: Interactive Technologies
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 6.98 (w) x 8.86 (h) x 0.49 (d)

Meet the Author

Jared M. Spool, Principal Investigator, is with User Interface Engineering, a consulting firm specializing in product usability and design. User Interface Engineering's mission is to empower product development teams to build applications that meet the needs of their users by providing critical data for creating designs and products that work.

Carolyn Snyder is an internationally recognized usability consultant with 10 years of experience in usability and another 10 as a software engineer and project manager. She has taught usability testing and paper prototyping to development teams at dozens of companies. She is co-author of Web Site Usability: A Designer’s Guide and E-Commerce User Experience.

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Table of Contents

Preface
Pt. 1 Research Results
1 Web Site Usability: The Big Picture 1
2 Getting Around: Navigation 13
3 Getting Around: Links 31
4 Within-Site Searching 47
5 The Difficulty of Comparisons 57
6 Readability and Page Layout 67
7 Graphic Design on the Web 81
8 User Preference 91
Pt. 2 Site Scrapbook
9 Edmund's 97
10 Hewlett Packard 101
11 WebSaver 107
12 Travelocity 111
13 Inc 117
14 C/net 121
15 Fidelity 125
16 Disney 133
Pt. 3 Testing Sites
17 How We Tested Web Sites 141
User Interface Engineering 153
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