Web Site Usability: A Designer's Guide / Edition 1

Web Site Usability: A Designer's Guide / Edition 1

by Jared M. Spool, Tara Scanlon, Carolyn Snyder
     
 

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ISBN-10: 155860569X

ISBN-13: 9781558605695

Pub. Date: 11/28/1998

Publisher: Elsevier Science & Technology Books

"Without a doubt, the most important book I've read this year on Web design isWeb Site Usability: A Designer's Guide. The book is easy to read and full of relevant information."
—Bill Skeet, Chief Designer, Knight-Ridder New Media

"Even experienced Web designers should read these usability findings about 11 different site designs. Competitive

Overview

"Without a doubt, the most important book I've read this year on Web design isWeb Site Usability: A Designer's Guide. The book is easy to read and full of relevant information."
—Bill Skeet, Chief Designer, Knight-Ridder New Media

"Even experienced Web designers should read these usability findings about 11 different site designs. Competitive usability testing is one of the most powerful ways of learning about design and this book will save you hours of lab time."

—Dr. Jakob Nielsen, The Neilsen Norman Group
"This report challenges many of my assumptions about Web design, but that's a good thing. We're still babes in the woods, crawling along trying to distinguish the trees from the forest. Any sign posts are helpful, right now."

—Mary Deaton, KNOWware
Web Site Usability: A Designer's Guide is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work when users need specific answers. Researched and compiled by User Interface Engineering, the results are written in an easy to understand style, illustrating the need to make Web sites useful, not complicated.

Features:
- Based on an extensive study of actual users — not theory, not graphic design principles, and not new tricks to make a "cool" Web sites
- Demonstrates how people actually navigate and extract information on Web sites
- Offers guidance for evaluating and improving the usability of Web sites
Jared M. Spool, Principal Investigator, is with User Interface Engineering, a consulting firm specializing in product usability and design. User Interface Engineering's mission is to empower product development teams to build applications that meet the needs of their users by providing critical data for creating designs and products that work.

Product Details

ISBN-13:
9781558605695
Publisher:
Elsevier Science & Technology Books
Publication date:
11/28/1998
Series:
Interactive Technologies
Pages:
176
Product dimensions:
6.98(w) x 8.86(h) x 0.49(d)

Table of Contents

Contents
Foreword
Purpose of this Report
Acknowledgments Part 1: Research Results
1. Web Site Usability: The Big Picture
2. Getting Around: Navigation
3. Getting Around: Links
4. Within-Site Searching
5. The Difficulty of Comparisons
6. Readability and Page Layout
7. Graphic Design on the Web
8. User Preference Part 2: Site Scrapbook
9. Edmund's
10. Hewlett Packard
11. WebSaver
12. Travelocity
13. Inc.
14. C|net
15. Fidelity
16. Disney Part 3: Testing Sites
17. How We Tested Web Sites User Interface Engineering

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