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Websites Built to Last will guide you to:
*Develop a realistic business plan
*Build the best Web site for your needs
*Create an effective marketing plan
*Select the right consultants
*Establish and maintain strategies for long term success
Make no mistake, selling goods and services over the Internet has more profit potential now than ever, for those who know how to serve a population who loves to shop from home-or, using wireless access, on the fly. The technology has never been better, and the Internet has taken hold of our habits and customs . . . even technophobes depend on the Internet!
If there's one book that can make success for the serious-minded e-entrepreneur, this is it.
Marc Kramer is the president of Kramer Communications, which specializes in Internet strategic marketing, sales and communications, business plan development, and project management. Marc is also the CEO of three Internet companies-FreeSpeakers.org, TheArtBiz.com and Bizlaunch.net. He lives in Downingtown, Pennsylvania.
Posted November 30, 2003
The greatest challenge in the corporate website development industry is that there isn't a long history of trial and error to draw on. This is one of the first to show in practical terms the important lessons that companies have learned about succeeding online - in many cases at a cost of millions of dollars. Like a roadmap on where we've been and where we're going, it should be on every serious Internet marketer's bookshelf. Buying the book is a lot more cost effective than making the mistakes yourself. Pick it up.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 8, 2003
The amount of great information contained in this book will take a lot of people by surprise. Those who have tried and failed in this business will get a lot of answers as to where they went wrong. For those looking to enter this business, the book will become their bible. The knowledge gained is actually saving me a great deal of time and MONEY.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.