Web Sites Built to Last

Overview

The people making and sustaining success on the World Wide Web in the new millennium are no-nonsense professionals with cool heads and a sound, reasoned approach. In Websites Built to Last, successful e-businesspeople tell their secrets for success in every industry, from retail gifts to human resources services to entertainment. Successful entrepreneur and consultant Marc Kramer provides all the tools you need to build a Web site that will survive anything the changeable ...
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Overview

The people making and sustaining success on the World Wide Web in the new millennium are no-nonsense professionals with cool heads and a sound, reasoned approach. In Websites Built to Last, successful e-businesspeople tell their secrets for success in every industry, from retail gifts to human resources services to entertainment. Successful entrepreneur and consultant Marc Kramer provides all the tools you need to build a Web site that will survive anything the changeable internet climate throws your way.

Websites Built to Last will guide you to:

*Develop a realistic business plan
*Build the best Web site for your needs
*Create an effective marketing plan
*Select the right consultants
*Establish and maintain strategies for long term success

Make no mistake, selling goods and services over the Internet has more profit potential now than ever, for those who know how to serve a population who loves to shop from home-or, using wireless access, on the fly. The technology has never been better, and the Internet has taken hold of our habits and customs . . . even technophobes depend on the Internet!

If there's one book that can make success for the serious-minded e-entrepreneur, this is it.

Marc Kramer is the president of Kramer Communications, which specializes in Internet strategic marketing, sales and communications, business plan development, and project management. Marc is also the CEO of three Internet companies-FreeSpeakers.org, TheArtBiz.com and Bizlaunch.net. He lives in Downingtown, Pennsylvania.

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Product Details

  • ISBN-13: 9781580623735
  • Publisher: Adams Media Corporation
  • Publication date: 9/1/2002
  • Pages: 288
  • Product dimensions: 6.06 (w) x 9.20 (h) x 0.78 (d)

Table of Contents

Preface
Chapter 1: Developing a Business Plan
Chapter 2: Developing a Web Site Plan
Chapter 3: Developing a Marketing Plan
Chapter 4: Selecting the Right Consultants
Chapter 5: Web Site Hosting
Chapter 6: Strategies and Implementation for LongTerm Success
Chapter 7: Retail Gifts
Chapter 8: Financial Services: B2C
Chapter 9: Human Resource Service Sites
Chapter 10: Entertainment
Chapter 11: B2B Market Sites
Chapter 12: Financial Services
Chapter 13: Business Services/Products
Chapter 14: Government Commerce
Chapter 15: Future Predictions
Appendix A: Sample Business Plan
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 30, 2003

    This Book will Save You a Lot of Headaches

    The greatest challenge in the corporate website development industry is that there isn't a long history of trial and error to draw on. This is one of the first to show in practical terms the important lessons that companies have learned about succeeding online - in many cases at a cost of millions of dollars. Like a roadmap on where we've been and where we're going, it should be on every serious Internet marketer's bookshelf. Buying the book is a lot more cost effective than making the mistakes yourself. Pick it up.

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  • Anonymous

    Posted January 8, 2003

    Loved it!

    The amount of great information contained in this book will take a lot of people by surprise. Those who have tried and failed in this business will get a lot of answers as to where they went wrong. For those looking to enter this business, the book will become their bible. The knowledge gained is actually saving me a great deal of time and MONEY.

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