Web Style Guide: Basic Design Principles for Creating Web Sites / Edition 3

Web Style Guide: Basic Design Principles for Creating Web Sites / Edition 3

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by Patrick J. Lynch, Sarah Horton
     
 

Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design

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Overview

Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern.

New in this edition:

—a full chapter devoted to Universal Usability

—guidelines and techniques for creating universally usable designs

—a full chapter on Information Architecture and how best to promote its robust development

—information on Search Engine Optimization and the designs that improve it

—techniques for using Cascading Style Sheets for layouts and typographic design

—185 illustrations, all in full color

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Product Details

ISBN-13:
9780300137378
Publisher:
Yale University Press
Publication date:
01/15/2009
Edition description:
Third Edition
Pages:
352
Sales rank:
714,549
Product dimensions:
6.90(w) x 8.90(h) x 0.40(d)

Table of Contents


1 Process 1
2 Universal Usability 51
3 Information Architecture 71
4 Interface Design 95
5 Site Structure 121
6 Page Structure 151
7 Page Design 171
8 Typography 205
9 Editorial Style 231
10 Forms and Applications 249
11 Graphics 267
12 Multimedia 301 Abbreviations 315 References 317 Illustration Credits 327 Index 329

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