Web Usage Mining Techniques and Applications Across Industries
Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.
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Web Usage Mining Techniques and Applications Across Industries
Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.
200.0
In Stock
5
1
Web Usage Mining Techniques and Applications Across Industries
450
Web Usage Mining Techniques and Applications Across Industries
450Hardcover
$200.00
200.0
In Stock
Product Details
| ISBN-13: | 9781522506133 |
|---|---|
| Publisher: | IGI-Global |
| Publication date: | 08/31/2016 |
| Pages: | 450 |
| Product dimensions: | 8.50(w) x 11.00(h) x 1.00(d) |
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