Web Video: Making It Great, Getting It Noticed [NOOK Book]

Overview

With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.

Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your ...
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Web Video: Making It Great, Getting It Noticed

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Overview

With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.

Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.

Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, webvideobook.tv. You’ll learn everything you need to know to create great video, get it noticed, and make it pay off, including:

  • Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
  • What it takes to make your video a viral hit on the Web
  • How to shoot high-quality video that stands out, with real-world tips from Web video professionals
  • Editing techniques that draw in viewers and hold their attention
  • Compression and formatting tips to make your video look great
  • Advice on creating a distribution plan that fits your needs

How to profit from advertising or selling your video

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Product Details

  • ISBN-13: 9780132104173
  • Publisher: Pearson Education
  • Publication date: 5/10/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 336
  • File size: 9 MB

Meet the Author

Jennie Bourne has produced hundreds of short videos for the Web and built a state-of-the-art Web video studio. Her credits include, launching PulverTV, creating video profiles for the Marconi Society and a documentary on ecological literacy, field producing for German TV, and editing news film for ABC and NBC TV. She anchored the Evening News at WBAI FM, studied film at NYU, journalism at Columbia University, and taught Web video at Rutgers University. She and Burstein are working on a documentary about Macintosh inventor Jef Raskin.

Dave Burstein is the publisher and editor of DSL Prime. An expert on broadband networks and award winning radio host, Burstein organized Web Video Summit where he wowed insiders with one of the world’s first demos of 6-MB HD video streaming live.
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Table of Contents

Ch. 1 Making Great Web Video 2

Ch. 2 Shooting for the Web 32

Ch. 3 Shooting Events and Interviews 70

Ch. 4 Videoblogs, How-to Videos, and News 108

Ch. 5 TV Techniques for Better Web Video 144

Ch. 6 Editing and Post-Production 182

Ch. 7 Uploading Video to the Web 214

Ch. 8 Getting your Video Noticed 250

Ch. 9 Making It Pay 282

Additional Resources 307

Figure Credits 311

Index 313

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