Web Wisdom: How To Evaluate and Create Information Quality on the Web, Second Edition / Edition 2

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Mobile technologies, faster connection speeds, and the 24/7 connectivity that has lead to the development of social media have created an explosion of Internet use in the ten years since the initial publication of Web Wisdom: How To Evaluate and Create Information Quality on the Web. A decade ago, these technologies and activities did not exist or were the purview of small select groups of internet users. Despite dramatic changes in the online realm, the basic evaluation principles presented in the first edition remain as applicable today as they were in the 1990s. Keeping up with the advances required to navigate the web for research, this second edition provides:

  • Expanded discussion of copyright, trademark, and other related issues with specific reference to web authoring
  • New chapters on user-generated content and the challenges present by web resources
  • Expanded discussion on issues related to incorporation of multimedia elements into web pages
  • Revised and updated web page screen captures that illustrate the major concepts discussed
  • A companion web site with supplemental materials related to the evaluation and creation of web content

Many people mistakenly assume that as online technologies mature and the use of Internet-based content becomes ubiquitous, the need to emphasize critical evaluation skills lessens. On the contrary, the phenomenal global growth of the internet coupled with the ever increasing sophistication of online technologies and software applications requires individuals to be even savvier web users. This book describes the basic elements that web resource users, new or experienced, need to address to identify reliable and practical online content. The book also provides important guidance for creators of Web-based resources to more effectively convey their messages to web users. Presented in a straightforward and highly accessible format for readers of all backgrounds, the tools and strategies outlined in this book will help users and creators of Internet–based content to meet the diverse evaluation challenges posed by the web.

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Product Details

  • ISBN-13: 9781420073201
  • Publisher: Taylor & Francis
  • Publication date: 11/18/2009
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 168
  • Sales rank: 1,539,239
  • Product dimensions: 5.90 (w) x 9.10 (h) x 0.40 (d)

Table of Contents

Web Wisdom: Introduction and Overview


The Need for Web-Specific Evaluation Criteria

What This Book Includes

A Note about Design Issues

How to Use This Book

Two Important Caveats

Definitions of Key Terms

Information Quality Criteria for Web Resources


A Comparison between Two Web Pages Presenting Information

Five Traditional Evaluation Criteria and Their Application to Web Resources


Additional Challenges Presented by Web Resources


The Use of Hypertext Links

The Use of Frames

Dynamic Web Content

Software Requirements and Other Factors that Limit Access to Information

Pages Retrieved Out of Context by Search Engines

The Susceptibility of Web Pages to Alteration

The Redirection of URLs to Different Web Sites and Other Malicious Activities

The Instability of Web Pages


Weblogs and Wikis: Social Media Content


Social Media: An Overview

Weblogs (Blogs)


Evaluation Challenges Presented by Social Media Content


Advertising and Sponsorship on the Web

Advertising, Sponsorship, and Information on the Web

Defining Advertising and Sponsorship

Distinguishing between Advertising, Sponsorship, and Information on the Web

Sorting Out the Relationship between Advertisers, Sponsors, and Information

Strategies for Analyzing Web Information Provided by Sites that Have Advertisers or Sponsors


Applying Basic Evaluation Criteria to a Web Page

How to Use Chapters 6 through 12

Incorporation of the Basic Elements into Web Pages

Interaction and Transaction Features

An Introduction to Navigational and Nontext Features

Information on the Six Types of Web Pages The Checklist of Basic Elements: Keys to Evaluating or Creating Web Pages

Keys to Information Quality in Advocacy Web Pages

Keys to Recognizing an Advocacy Web Page

Analysis of Advocacy Web Pages

The Advocacy Checklist: Keys to Evaluating and Creating Advocacy Web Pages

Keys to Information Quality in Business Web Pages

Keys to Recognizing a Business Web Page

Analysis of Business Web Pages

The Business Web Page Checklist: Keys to Evaluating and Creating Business Web Pages

Keys to Information Quality in Informational Web Pages

Keys to Recognizing an Informational Web Page

Analysis of Informational Web Pages

The Informational Web Page Checklist: Keys to Evaluating and Creating Informational Web Pages

Keys to Information Quality in News Web Pages

Keys to Recognizing A News Web Page

Analysis of News Web Pages

The News Web Page Checklist: Keys to Evaluating and Creating News Web Pages

Keys to Information Quality in Personal Web Pages

Keys to Recognizing a Personal Web Page

Analysis of a Personal Web Page

Keys to Information Quality in Entertainment Web Pages

Keys to Recognizing an Entertainment Web Page

Analysis of an Entertainment Web Page

Entertainment Web Page Creation Issues

Creating Effective Web Pages and Sites


The Navigational Aids Checklist

The Nontext Features Checklist

The Interaction and Transaction Features Checklist

The Web Site Functionality Checklist

Meta Tags

Copyright and Disclaimers



Appendix A: Checklist Compilation

Appendix B: Information Quality Questions Compilation

Appendix C: Glossary

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