Web Words That Work: Writing Online Copy That Sells

Web Words That Work: Writing Online Copy That Sells

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by Michael Miller
     
 

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Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)

Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web

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Overview

Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)

Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!

Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in secondsbecause that’s all the time you’ve got!

• The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner

Keep it short, keep it simple!

Think like your readers, fire them up, and get them to act!

Write text that search engines and humans will both love

Be absolutely clear! Squeeze all the confusion out of your content

Make sure you know just enough grammar and punctuation

Combine text and visuals to make them both work better

Choose the right delivery formats

Integrate your copy into an existing web page design

Work well with web designers and developers

Detailed, expert guidance for writing:

Web pages

Online articles

Blog posts

Social media updates

Web ads

Email promos & newsletters

Online press releases

Online help & FAQs

Smartphone & tablet content

Web interfaces

Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

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Product Details

ISBN-13:
9780789750594
Publisher:
Que
Publication date:
01/13/2013
Pages:
283
Sales rank:
900,747
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

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