Web Words That Work: Writing Online Copy That Sells

Web Words That Work: Writing Online Copy That Sells

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by Michael Miller
     
 

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Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)

Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web

Overview

Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)

Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!

Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in secondsbecause that’s all the time you’ve got!

• The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner

Keep it short, keep it simple!

Think like your readers, fire them up, and get them to act!

Write text that search engines and humans will both love

Be absolutely clear! Squeeze all the confusion out of your content

Make sure you know just enough grammar and punctuation

Combine text and visuals to make them both work better

Choose the right delivery formats

Integrate your copy into an existing web page design

Work well with web designers and developers

Detailed, expert guidance for writing:

Web pages

Online articles

Blog posts

Social media updates

Web ads

Email promos & newsletters

Online press releases

Online help & FAQs

Smartphone & tablet content

Web interfaces

Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Product Details

ISBN-13:
9780789750594
Publisher:
Que
Publication date:
01/13/2013
Pages:
283
Sales rank:
1,184,971
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

Meet the Author

Michael Miller is a successful and prolific author with a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers. He is known for his casual, easy-to-read writing style and his practical, real-world advice—as well as his ability to explain a wide variety of complex topics to an everyday audience.

Mr. Miller has written more than 100 best-selling nonfiction books over the past two decades. His books include The Ultimate Web Marketing Guide, B2B Digital Marketing, YouTube for Business, The Complete Idiot’s Guide to Search Engine Optimization, Online Marketing Heroes, Teach Yourself Business Plans in 24 Hours, 80/20 Guide to Effective Presentations, Webster’s New World Vocabulary of Success, and Management Secrets of the Good, the Bad, and the Ugly. He has also written hundreds of articles for various websites and served as a consultant on the design of many others.

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Web Words that Work: Writing Online Copy that Sells 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Come on! You write great stories. Id like to judge your story. Come on and think.
Anonymous More than 1 year ago
Dylan
Anonymous More than 1 year ago
Hey, Piper! I'm going to make my story later. I make ALOT!!!! AND I DO MEAN ALOT!!!