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Web Writing/Web Designing / Edition 1
     

Web Writing/Web Designing / Edition 1

by Margaret Batschelet
 

ISBN-10: 0205317421

ISBN-13: 9780205317424

Pub. Date: 09/27/2000

Publisher: Pearson Education

Web Writing/Web Designing explains basic HTML and includes essential information about writing copy, as well as using graphics and color. Basic coverage of effective design and functionality helps students create Web pages and sites that offer the features of the most popular and best-known Web destinations. The book helps empower

Overview

Web Writing/Web Designing explains basic HTML and includes essential information about writing copy, as well as using graphics and color. Basic coverage of effective design and functionality helps students create Web pages and sites that offer the features of the most popular and best-known Web destinations. The book helps empower users to take control of their own Web messages and design rather than relying solely on software. By offering coverage of writing basic HTML, this book helps readers think critically about boilerplate designs. For anyone in fields of technical writing and web design.

Product Details

ISBN-13:
9780205317424
Publisher:
Pearson Education
Publication date:
09/27/2000
Pages:
219
Product dimensions:
6.06(w) x 8.96(h) x 0.65(d)

Table of Contents

Preface xiii
Entering the Web: An Introduction to HTML
1(12)
Welcome to Web Writing
1(1)
World Wide Web 101
1(1)
Why Publish on the Web?
2(1)
Why HTML?
3(1)
What Is HTML?
4(2)
Basics
6(2)
Container Tags
6(1)
Attributes
7(1)
Values
7(1)
Nesting Tags
8(1)
Writing Your HTML
8(3)
Spacing HTML
9(1)
HTML Tags
10(1)
Web Sites
11(2)
On the Web in an Hour: Your First Web Page
13(20)
Basic HTML Tags
13(1)
Setting Up Your Page
13(2)
<HTML> </HTML>
14(1)
<HEAD> </HEAD>
14(1)
<TITLE> </TITLE>
14(1)
<BODY> </BODY>
15(1)
Filling in the Blanks
15(3)
Paragraphs and Line Breaks
15(2)
Headings
17(1)
Checking with a Browser
18(2)
Adding Color
20(2)
BGCOLOR (Background Color)
21(1)
Text Color
21(1)
Formatting Text
22(6)
Logical and Physical Formatting
22(1)
Block Quotes
23(2)
Changing Type Size and Color
25(3)
Other Tags
28(2)
Tags Used in Chapter 2
30(1)
Web Sites
31(2)
GIFs and JPEGs and PNGs, Oh My: Using Images
33(24)
Using Images
33(3)
Where Can You Get Web Graphics?
34(2)
Placing Graphics on your Pages
36(1)
Image Formats
36(4)
GIF
37(1)
JPEG
37(1)
PNG
37(1)
Which Format to Choose
38(1)
Converting Your Graphic
38(1)
Saving Your Graphic
39(1)
Placing your Graphic on your Web Page
40(10)
Adding Alternate Text
41(2)
Aligning an Image
43(1)
Wrapping Text
44(3)
Putting Space around Your Graphics
47(3)
Background Tiles
50(5)
Background Tile Designs
50(1)
Creating a Background Tile
51(1)
Writing the HTML
52(3)
Tags Used In Chapter 3
55(1)
Web Sites
55(2)
How Should I Say It: Writing for the Web
57(16)
From Instrument to Theory
57(1)
Purpose and Audience on the Web
57(5)
Purpose
57(2)
Audience
59(3)
Web-Writing Style
62(6)
Page Length
62(2)
Organization
64(1)
Feedback
65(1)
Writing Style
66(2)
Web Site Assignment Web Site 1: A Text-Based Site
68(1)
Web Sites
68(5)
Examples: User Sites
69(1)
Examples: Viewer Sites
70(1)
Examples: Reader Sites
70(1)
Style Guides and Discussions Cited in This Chapter
70(3)
Laying It All Out: Tables
73(30)
Layout and Design
73(1)
Why Tables?
73(2)
Tables In HTML
75(9)
Table Spacing
77(1)
Table Dimensions
78(2)
Aligning Cell Contents
80(2)
Other Table Effects: Borders, Captions, and Background Color
82(2)
Tables for Layout
84(17)
Creating Columns
84(7)
Creating White Space
91(2)
Laying Out Text and Graphics
93(1)
COLSPAN and ROWSPAN
94(7)
Tags used in Chapter 5
101(1)
Web Sites
102(1)
How Should It Look: Web Page Design
103(20)
Web Page Design
103(1)
Page Design
103(4)
The Grid
104(2)
Top of the Page
106(1)
Page Dimensions
107(1)
Design Principles for the Web
107(9)
Color
107(1)
White Space
108(2)
Contrast
110(2)
Scale
112(1)
Typography
113(3)
Multimedia Effects
116(2)
Frames
118(1)
Putting it all Together
119(1)
Web Sites
120(3)
Example Sites
120(1)
Reference Sites
120(3)
Making the Web a Web: Links
123(26)
What Makes the Web a Web?
123(1)
URLS
123(1)
Lists
124(6)
Ordered Lists
124(2)
Unordered Lists
126(2)
Definition Lists
128(2)
Making Links
130(13)
Absolute Links
130(1)
Clickable Text
130(1)
Link Colors
131(2)
Linking to E-mail
133(2)
Relative Links
135(2)
Using Graphics for Links
137(2)
Anchor Links
139(4)
Link Rhetoric
143(2)
Links as Distractors
144(1)
Links as Reinforcers
144(1)
Straightforward Linking
145(1)
Tags Used in Chapter 7
145(1)
Web Sites
146(3)
How Should It Work: Site Structure
149(22)
Building your Site
149(1)
Site Architecture
149(19)
Splash Page
149(2)
Home Page
151(2)
Site Organization
153(2)
Navigation Bars
155(11)
Page Bottom Navigation Bars
166(1)
Dead-End Pages
166(2)
Web Site Assignment Web Site 2: An Image-Based Site
168(1)
Web Sites
169(2)
Example Sites
169(1)
Site Structure and Navigation
169(2)
The Future: Cascading Style Sheets
171(26)
HTML 4.0
171(1)
Cascading Style Sheets
172(2)
External and Internal Style Sheets
172(1)
Internal Style Sheets
173(1)
CSS Basics
174(3)
Classes and IDs
175(2)
DIVs and SPANs
177(1)
CSS Text Rules
177(14)
Font-Family
178(1)
Font-Size
179(1)
Font-Style-Font-Weight
180(1)
Font
181(1)
Line-Height
182(1)
Text-Align
183(1)
Text-Indent
184(1)
Margins
185(2)
Color-Background-Color
187(1)
Background-Image
188(1)
Background-Repetition
189(1)
Background
190(1)
Other Text Properties
191(1)
HTML, DHTML, and the Future
191(1)
CSS Properties Used in Chapter 9
192(1)
Tags Used in Chapter 9
193(1)
Web Sites
194(3)
CSS Overviews
194(1)
CSS Tutorials
194(1)
CSS Reference
195(2)
APPENDIX Creating Frames 197(10)
Using Frames
197(1)
Framesets
197(3)
Linking Frames
200(1)
Improving the Look of your Frames
201(5)
Tags Used in this Appendix
206(1)
Glossary 207(4)
Bibliography 211(2)
Index 213

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