Webinars For Dummies

Overview

Gather an audience from around the globe with webinars

Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective ...

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Overview

Gather an audience from around the globe with webinars

Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again.

Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without distance being a factor. Whether they take the form of a live presentation, a PowerPoint slideshow, or a combination of both, the beauty of the webinar is that it can be archived and viewed again after the initial set presentation. But this feature also adds a burden to the webinar creator, as the presentation must be understood outside of the live context. Creating what is essentially an archival presentation means considering a host of factors surrounding both content and organization. Webinars For Dummies includes all the information your business needs to start creating custom webcasts, including:

  • A webinar overview, and how to determine your need, budget, and available tools
  • Topic selection, script creation, graphic production, and marketing
  • Creation advice, including live troubleshooting and how to handle viewer questions
  • Archiving tips, and how to integrate webinars into a marketing plan

You'll also find special tips for effective production and marketing, tips for readying yourself for the webinar, and case studies that illustrate successful webinar techniques. Modern business is rarely localized, and webinars are an effective way to communicate live, on a global scale. Webinars For Dummies helps you ensure your business doesn't get left behind.

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Product Details

  • ISBN-13: 9781118885727
  • Publisher: Wiley
  • Publication date: 7/14/2014
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 288
  • Sales rank: 313,718
  • Product dimensions: 7.30 (w) x 9.20 (h) x 0.70 (d)

Meet the Author

Sharat Sharan is President and CEO of ON24, a global leader in cloud-based solutions for webcasting and virtual communications. ON24 provides services for more than 1,000 organizations. John Carucci is a writer, photographer, and videographer. He is author of Digital SLR Video & Filmmaking For Dummies and is an entertainment news producer for Associated Press.

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Table of Contents

Introduction 1

Part I: Getting Started with Webinars 9

Chapter 1: Webinars with Maximum Impact 11

Chapter 2: Planning Your Webinar 31

Chapter 3: Putting Together a Webinar Team 47

Part II: Preparing an Effective Webinar 59

Chapter 4: Choosing a Platform 61

Chapter 5: Planning Your Material 73

Chapter 6: Making Your Point with PowerPoint 89

Chapter 7: Establishing a Location 109

Chapter 8: Practice, Practice, Practice 121

Chapter 9: Getting the Word Out 133

Part III: The Day of the Show 157

Chapter 10: Being the Presenter 159

Chapter 11: Engaging with the Audience 167

Chapter 12: Lights, Camera, Action 177

Part IV: Beyond the Webinar 193

Chapter 13: Continuing the Conversation 195

Chapter 14: Evaluating Your Webinar 205

Chapter 15: Preparing for Your Next Webinar 217

Part V: The Part of Tens 227

Chapter 16: Ten Tips for Successful Webinars 229

Chapter 17: Ten Common Webinar Mistakes and How to Avoid Them 237

Index 247

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