Webmastering for Dummies, 2nd Edition

Overview

Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web — like new scripting languages, new design tools, ...

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Overview

Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web — like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Millions of web sites are run by people who never expected to run a web site -- and have plenty of other things to do with their time. If you're one of them, get Webmastering For Dummies, 2nd Edition. This book cuts to the chase, with practical guidance on everything from hiring a web design firm to measuring your success.

Daniel Tauber and Brenda Kienan start by reviewing the key roles Webmasters play: technology, content, design/productiion, marketing/business, and executive. You'll walk through sharpening your site's goals and branding; creating content people will actually come to see, and building community (here, the book is thankfully realistic, calling your attention to research that shows you need 2,500 unique daily visitors to sustain a credible message board).

Webmastering For Dummies contains an excellent chapter on budgeting your site, and another on creating a site framework that can grow with you -- information many site owners ignore until it's too late. You'll find specific questions to ask ISPs you're considering, high-level guides to server hardware and database software, even marketing and promotion techniques that work (notably, email newsletters, backlinks, and alliances).

If you're a full-time web pro, much of this won't be new to you. But if Mom didn't raise you to run websites, Webmastering For Dummies will make up for that gap in your upbringing.(Bill Camarda)

Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.

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Product Details

  • ISBN-13: 9780764507779
  • Publisher: Wiley
  • Publication date: 11/28/2000
  • Series: For Dummies Series
  • Edition description: REV
  • Edition number: 2
  • Pages: 432
  • Sales rank: 1,150,704
  • Product dimensions: 8.92 (w) x 7.38 (h) x 0.94 (d)

Meet the Author

Daniel A. Tauber, a technology architect, and Brenda Kienan, an e-commerce and content strategist, have produced and managed many high-volume e-commerce and corporate Web sites.

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Table of Contents

Introduction.

Part I: Who You Are and Where You Start.

Chapter 1: What Webmasters Really, Really Do.

Chapter 2: Your Site's Goals Define Everything Else.

Chapter 3: Creating Content of Consequence.

Chapter 4: Building Community for Fun and Profit.

Chapter 5: E-Commerce in All Its Forms.

Chapter 6: Budgeting Tips and Tactics.

Chapter 7: Legal Bugaboos for the Lay Webmaster.

Part II: Building: Organize, Implement, Deploy, Launch.

Chapter 8: Creating Your Site's Framework.

Chapter 9: HTML, Beyond HTML, and Son of HTML.

Chapter 10: Jobbing Out to a Web Shop or Developer.

Chapter 11: Under the Hoods of a Few Good Servers.

Chapter 12: Dealing with ISPs and Hosting Companies.

Chapter 13: Databases for the Masses.

Chapter 14: Transaction Systems Made Easy.

Part III: Winning: Promote Your Site and Assess Its Success.

Chapter 15: Marketing and Promoting Your Web Site.

Chapter 16: Getting in Good with Search Engines.

Chapter 17: Measuring and Monitoring Success.

Part IV: Working: Get Credentials, Get Hired, Hire Others.

Chapter 18: Hiring and Getting Hired.

Chapter 19: What to Ask Before You Take That Start-Up Job.

Part V: The Part of Tens.

Chapter 20: Ten Techniques for Hyper-Effective Project Management.

Chapter 21: Ten Tip-Offs That It's Time to Redesign.

Chapter 22: Ten Pointers Toward Content Management Mastery.

Index.

Book Registration Information.

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