Millions of web sites are run by people who never expected to run a web site -- and have plenty of other things to do with their time. If you're one of them, get Webmastering For Dummies, 2nd Edition. This book cuts to the chase, with practical guidance on everything from hiring a web design firm to measuring your success.
Daniel Tauber and Brenda Kienan start by reviewing the key roles Webmasters play: technology, content, design/productiion, marketing/business, and executive. You'll walk through sharpening your site's goals and branding; creating content people will actually come to see, and building community (here, the book is thankfully realistic, calling your attention to research that shows you need 2,500 unique daily visitors to sustain a credible message board).
Webmastering For Dummies contains an excellent chapter on budgeting your site, and another on creating a site framework that can grow with you -- information many site owners ignore until it's too late. You'll find specific questions to ask ISPs you're considering, high-level guides to server hardware and database software, even marketing and promotion techniques that work (notably, email newsletters, backlinks, and alliances).
If you're a full-time web pro, much of this won't be new to you. But if Mom didn't raise you to run websites, Webmastering For Dummies will make up for that gap in your upbringing.(Bill Camarda)
Bill Camarda is a consultant and writer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.