Website Optimization

Be the first to write a review
Pick Up In Store

Pick Up in Store

Reserve and pick up in 60 minutes at your local store

Paperback
$26.25
BN.com price
$39.99 List Price (Save 34%)
Marketplace (New and Used)
from
$1.56
$39.99 List Price (Save 96%)
Usually ships in 1-2 business days
All (17)  
Used (12)  
New (5)  
Close
Sort by
Page 1 of 2
Showing 1 – 9 of 17 (2 pages)
$1.56
(Save 96%)
Goodwill Industries of SF
Seller since 2012

Feedback rating:

(119)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
2008 Paperback The cover may contain minor wear, and the corners may have some light degree of damage. If there are any notes present, they would only be penciled and only ... visible on a few pages. There are no ink markings of any kind, but there may be a remainder-mark on the outside edge of the pages. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase creates jobs and transforms liv. Read more Show Less

Ships from: San Francisco, CA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$1.99
(Save 95%)
One Planet Books
Seller since 2009

Feedback rating:

(2467)

Condition: Good
SOME HIGHLIGHTING AND PRICE STICKER

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$1.99
(Save 95%)
RiverCityBooks
Seller since 2008

Feedback rating:

(2244)

Condition: Acceptable
ACCEPTABLE with noticeable wear to cover and pages. Binding intact. We offer a no hassle guarantee on all our items. Orders are generally shipped no later than next business day. ... We offer a no hassle guarantee on all our items. Read more Show Less

Ships from: Tualatin, OR

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$3.99
(Save 90%)
Red Brazil
Seller since 2010

Feedback rating:

(27)

Condition: Like New
Like new condition. Absolutely no highlighting or markings inside the books. All covers subject to prior use. (If the book was published with a CD/DVD it will be included in your ... copy.) Read more Show Less

Ships from: Front Royal, VA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$3.99
(Save 90%)
Auriga Distribution Group VA
Seller since 2008

Feedback rating:

(301)

Condition: Like New
2008 Paperback Fine Like new condition. Absolutely no highlighting or markings inside the books. All covers subject to prior use. (If the book was published with a CD/DVD it ... will be included in your copy. ) Read more Show Less

Ships from: Front Royal, VA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$4.98
(Save 88%)
Extremely_Reliable
Seller since 2007

Feedback rating:

(3210)

Condition: Very Good
Buy with confidence. Excellent Customer Service & Return policy.

Ships from: Richmond, TX

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
$5.00
(Save 87%)
Textbookcenter.com
Seller since 2005

Feedback rating:

(46119)

Condition: Very Good
SHIPS FAST! via UPS(AK/HI Priority Mail) within 24 hrs/ used sticker/some hilite

Ships from: Columbia, MO

Usually ships in 1-2 business days

  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$6.99
(Save 83%)
TGChavez
Seller since 2009

Feedback rating:

(200)

Condition: Like New
Paperback Fine Clean with light shelf-wear-We ship out fast daily w/FREE tracking on this item-(Gotta have it fast? ) Expedited shipping is available on this item (Personalized ... Service~Always Bubble Envelope~ Expedited moves you to front of the line) Read more Show Less

Ships from: La Mesa, CA

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
$14.95
(Save 63%)
Whattaplace
Seller since 2011

Feedback rating:

(18)

Condition: Good
2008 Trade paperback Good. Trade paperback (US). Glued binding. 367 p. Contains: Illustrations.

Ships from: Pueblo West, CO

Usually ships in 1-2 business days

  • •Canadian
  • •International
  • •Standard, 48 States
  • •Standard (AK, HI)
  • •Express, 48 States
  • •Express (AK, HI)
Page 1 of 2
Showing 1 – 9 of 17 (2 pages)
Close
Sort by

Overview

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website ...

See more details below
Sending request ...

More About This Book

Overview

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

  • Search engine optimization — addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings
  • Pay-per-click optimization — including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips
  • Optimizing conversion rates — increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans
  • Web performance tuning — optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability
  • Advanced tuning — including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic
  • Web metrics — illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Product Details

  • ISBN-13: 9780596515089
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 7/15/2008
  • Pages: 398
  • Product dimensions: 7.00 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours. For more information on website optimization and a book companion site go to: http://www.websiteoptimization.com.

Andy is the author of Speed Up Your Site: Web Site Optimization, a highly regarded book on web site performance tuning and search engine optimization. Mr. King holds a BSME and MSME from the University of Michigan specializing in design optimization of structures. He was recruited by NASA after graduation, but chose instead to join the fast-paced world of engineering consultant.

Since 1993, Mr. King has worked full time as a web professional applying and teaching web optimization and creation techniques. He is the founder and former Managing Editor of WebReference.com and JavaScript.com, two award-winning developer sites acquired by Mecklermedia in 1997 (now Jupitermedia).

Table of Contents

Foreword; Preface; Who Should Read This Book; How This Book Is Organized; Conventions Used in This Book; Using Code Examples; How to Contact Us; Safari® Books Online; Credits; Acknowledgments; Part I: Search Engine Marketing Optimization; Chapter 1: Natural Search Engine Optimization; 1.1 The Benefits of SEO; 1.2 Core SEO Techniques; 1.3 Ten Steps to Higher Search Engine Rankings; 1.4 Summary; Chapter 2: SEO Case Study: PhillyDentistry.com; 2.1 Original Site; 2.2 First Redesign: Mid-2004; 2.3 Second Redesign: Late 2007; 2.4 Summary; Chapter 3: Pay-per-Click Optimization; 3.1 Pay-per-Click Basics and Definitions; 3.2 Google, Yahoo!, Microsoft, and Everybody Else; 3.3 Goal Setting, Measurement, Analytics Support, and Closing the Loop; 3.4 Keyword Discovery, Selection, and Analysis; 3.5 Organizing and Optimizing Ad Groups; 3.6 Optimizing Pay-per-Click Ads; 3.7 Optimizing Landing Pages; 3.8 Optimizing Bids; 3.9 Other Pay-per-Click Issues; 3.10 Summary; Chapter 4: PPC Case Study: BodyGlove.com; 4.1 Body Glove PPC Optimization; 4.2 Summary; Chapter 5: Conversion Rate Optimization; 5.1 The Benefits of CRO; 5.2 Best Practices for CRO; 5.3 Top 10 Factors to Maximize Conversion Rates; 5.4 Staging Your CRO Campaign; 5.5 Summary; Part II: Web Performance Optimization; Chapter 6: Web Page Optimization; 6.1 Common Web Page Problems; 6.2 How to Optimize Your Web Page Speed; 6.3 Summary; Chapter 7: CSS Optimization; 7.1 Build on a CSS Architecture; 7.2 Top 10 Tips for Optimizing CSS; 7.3 Summary; Chapter 8: Ajax Optimization; 8.1 Common Problems with Ajax; 8.2 Ajax: New and Improved JavaScript Communications; 8.3 Proper Application of Ajax; 8.4 Rolling Your Own Ajax Solution; 8.5 Relying on Ajax Libraries; 8.6 JavaScript Optimization; 8.7 Minimizing HTTP Requests; 8.8 Choosing Data Formats Wisely; 8.9 Addressing the Caching Quandary of Ajax; 8.10 Addressing Network Robustness; 8.11 Understanding the Ajax Architecture Effect; 8.12 Summary; Chapter 9: Advanced Web Performance Optimization; 9.1 Server-Side Optimization Techniques; 9.2 Client-Side Performance Techniques; 9.3 Summary; Chapter 10: Website Optimization Metrics; 10.1 Website Success Metrics; 10.2 Types of Web Analytics Software; 10.3 Search Engine Marketing Metrics; 10.4 Web Performance Metrics; 10.5 Summary; Colophon;

Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours. For more information on website optimization and a book companion site go to: http://www.websiteoptimization.com.

Andy is the author of Speed Up Your Site: Web Site Optimization, a highly regarded book on web site performance tuning and search engine optimization. Mr. King holds a BSME and MSME from the University of Michigan specializing in design optimization of structures. He was recruited by NASA after graduation, but chose instead to join the fast-paced world of engineering consultant.

Since 1993, Mr. King has worked full time as a web professional applying and teaching web optimization and creation techniques. He is the founder and former Managing Editor of WebReference.com and JavaScript.com, two award-winning developer sites acquired by Mecklermedia in 1997 (now Jupitermedia).

Customer Reviews

Be the first to write a review
( 0 )

Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identiy on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

We're sorry, but penname is already taken.

Please select one of the following:
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

penname is available!

By visiting the BN.com website or marking a purchase on BN.com, a User is deemed to have accepted the Terms of Use.

Continue Anonymously

Welcome, penname

You have successfully created your Pen Name. Start enjoying the benefits of the BN.com Community today.

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)
500 character limit