Websites That Work

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Overview

Reveals Roger Black's tips, technology secrets, and Web revelations. Documents Roger Black's transition from print media to Web media. Includes over four dozen real-world Photoshop techniques.
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Overview

Reveals Roger Black's tips, technology secrets, and Web revelations. Documents Roger Black's transition from print media to Web media. Includes over four dozen real-world Photoshop techniques.
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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
May 1997

Roger Black, whose life in print included art direction and redesigns of magazines as diverse as Rolling Stone, Newsweek, and The New York Times Sunday Magazine, has for the last several years turned his designs on the World Wide Web. Web Sites That Work, the product of his years of thinking about (and practicing) the principles of design for print, and exploring the similarities and differences between print and web design, is an indispensable guide for readers interested in ensuring that their web sites have the best possible effect. He frames the quest succinctly in the introduction: "Web sites that work are sites that do what you want to do. They don't insult your intelligence, but neither do they obfuscate. They must indicate the wealth of material that lies behind that first screen, but also allow you options and alternate means of approach."

Basing his guide on the simple but all-too-often overlooked principle that the Web is primarily a visual medium, and is thus even more dependent on design concepts than print-based publications are, Black and cowriter Sean Elder provide the reader with a different approach to web design. Beginning with a basic primer of design principles ("Rules That Work") and adding a complementary set of guidelines for making the most of any online publication ("What Not to Do on the Web"), Black and a team of designers at Interactive Bureau teach by example. This provocative, stunningly designed guide illustrates the best of Black's notions about the uses of image, color, typography, and layout.

ButWeb Sites That Work also acknowledges, in its very title, that most sites are not simply about design but about using that design to accomplish work. Black and Elder include in their guide a set of detailed case studies of companies whose web sites have proven successful, along with tips on setting up Internet design and production teams and an explanation of the steps from inception to launch. Black's insights about transactions — conducting business on the Web — along with his bold predictions about the future of interactive technology, are a must-read for anyone hoping to utilize this exploding new medium.

Library Journal
Black could have been content to be one of the most successful magazine designers around, but he has increasingly focused his attention on the Web. Here he sums up his insights in chapters such as "Rules That Work"; "What Not To Do on the Web"; "Classic Design"; "Where Am I?"; "Type"; "Writing for the Web"; and "Video on the Web." You'll learn that putting up screen after screen of text is a waste of time because people on the web don't want to read anything. At least that is what Black says. If you have a web site then you need to read this book. Essential for all collections.
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Product Details

  • ISBN-13: 9781568303468
  • Publisher: Adobe Press
  • Publication date: 3/24/1997
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.92 (w) x 9.00 (h) x 0.98 (d)

Table of Contents

Introduction 13
Rules That Work: A Design Primer 27
What Not to Do on the Web: An Online Primer 51
Classic Design: Paying Attention to History 59
Where Am I?: The Importance of Navigation 77
Type: Black and White and Read All Over 87
Wheels on Fire: Writing for the Web 103
Moving Pictures: Video on the Web 111
Have It Your Way: The Custom Web 123
Transaction: The Business of the Web 137
Size Matters: Working in Small Teams 149
Client Tell: What Is It That You Are Trying to Say? 169
Black to the Future: The Net's Next Step 183
Blacklash: Roger Black and the Netizens 193
Mad Predictions: Shots from the Hip 203
Roger Black 1970-97: A Visual Biography 209
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Interviews & Essays

Before the live bn.com chat, Roger Black agreed to answer some of our questions.

Q:  What is the weirdest thing you've ever seen on the Web?

A:  One completely nonverbal web site, but I forget the URL.

Q:  What's the weirdest thing you've ever designed?

A:  The 50th-anniversary program for the Daughters of the Texas Republic (no relation).

Q:  What books do you give as gifts?

A:  I tend to give old first editions or beautiful, semirare books about books.

Q:  What's the greatest movie you've ever seen? Are there any movies you watch over and over?

A:  A. "Citizen Kane." B. "What's Up, Doc?"

Q:  Coffee or tea? Regular or decaf?

A:  Espresso. Very short. Molto corto. Très serré. Muy fuerte.

Q:  What, to you, is the most important day of the year?

A:  April 23rd. I don't know why, but it always seems to be important. Worst day: August 19th. Always a disaster.

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 2, 2000

    Black's Book Y2k Compliant

    I sprang and bought the book, even though it was written in 1997. Even in the year 2000, Black's book has true worth. Definitely not a beginner's book, and not for people who design just because flashy graphics look cool. This is for the true professional who wants to know how to design effectively for the web.

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