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PART I: Letter Writing Basics.
Twelve Rules for Better Letter Writing.
Layouts and Supplies.
Letter Writing Advice from Lewis Carroll.
Persuasion in Print.
Special Considerations for Writing about Technology.
PART II: Personal Correspondence.
Letters that Strengthen Relationships.
Letters that Require Special Handling.
PART III: Career and Employment Letters.
Cover Letters and Job Inquiries.
After the Interview.
Letters from Employers to Potential Employees.
Letters of Recommendation and Introduction.
PART IV: General Business Correspondence.
Communicating Business Information.
Networking Business Letters.
Special Requests: Sponsorship, Fundraising, and Donation Letters .
Letters of Confirmation and Acknowledgment.
PART V: Internal Communication.
FYI Internal Memos.
Reports in Memo Format.
PART VI: Customer Service Correspondence.
Routine Customer Correspondence.
Sensitive Customer Correspondence.
Tips for Effective Client Communication.
PART VII: Sales and Marketing Letters.
Types of Sales Letters.
Selling by Invitation.
PART VIII: Credit, Collection, and Billing.
When the Account Is in Collections.
When the Collection Is in Dispute.
Working Out Arrangements.
Lines of Credit.
PART IX: Vendor Communications.
Letters Requesting Information.
Letters Expressing Dissatisfaction.
Letters Regarding Bids, Contracts, and Agreements.
Letters that Strengthen the Client/Vendor Relationship.
Common or Possible Client-to-Vendor Requests.
Letters Regarding Payment Problems.
Other Letters to Vendors.
PART X: E-Mail and Fax Correspondence.
Differences Between E-Mail and Regular Letters.
E-Mail Structural Components.
Writing E-Mail Messages that get Opened and Read.
Know the Emotional Connotations of Punctuation and Grammar.
Consider the Look of Your Message.
Internet Direct-Mail Marketing Messages.
Where to Get Your E-Marketing Lists.
Appendix A: Formats.
Appendix B: Useful Letter Writing Aids.
Appendix C: Mailing and Shipping.
Posted May 19, 2009
I bought this book to brush up on my letter writing skills for work. This book is easily navigated and well written. It is short and to the point and you won't get lost in all the nonsense of an English book.
2 out of 2 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 13, 2006
I bought this book and have not put it down! It helped me write the perfect querry letter, a letter to complain to the phone company about a bill and a sales pitch for my friend's jewelry store to drum up business. I refer to it at least 2 times a week. BUY IT!!
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