Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers

Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers

by Paul D Van Hoy
     
 

This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By

Overview

This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.

Editorial Reviews

From the Publisher

"[Van Hoy's] work has been featured in a wide range of popular magazines from Brides and Bridal, Wedding Style, InStyle Wedding, Modern Bride, and Martha Stewart Weddings, to Professional Photographer, Communication Arts, Forbes, Food & Wine, and Better Homes and Gardens." —www.BookNews.com

"Wedding Photojournalism provides aspiring and experienced professionals with a relevant and resourceful text that speaks directly to their passions, interests, and experiences." —www.SirReadALot.org (August 2011)

"Van Hoy discusses the workflow from marketing and advertising through consulting with clients and shooting the event, to pricing, packages and contracts. The book is filled with numerous color photos illustrating his unique candid shots." —Marie Altenburg, reviewer/editor, Photographic Society of America

Product Details

ISBN-13:
9781608952946
Publisher:
Amherst Media, Incorporated
Publication date:
02/15/2011
Pages:
128
Sales rank:
875,002
Product dimensions:
8.40(w) x 10.90(h) x 0.50(d)

Meet the Author

Paul D. Van Hoy II is a professional wedding photographer and the owner of Fotoimpressions, a destination wedding photography business. His work has been featured in In Style Wedding and Modern Brides. He lives in Rochester, New York.

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