Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers [NOOK Book]

Overview

This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate ...
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Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers

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Overview

This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.
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Editorial Reviews

From the Publisher

"[Van Hoy's] work has been featured in a wide range of popular magazines from Brides and Bridal, Wedding Style, InStyle Wedding, Modern Bride, and Martha Stewart Weddings, to Professional Photographer, Communication Arts, Forbes, Food & Wine, and Better Homes and Gardens." —www.BookNews.com

"Wedding Photojournalism provides aspiring and experienced professionals with a relevant and resourceful text that speaks directly to their passions, interests, and experiences." —www.SirReadALot.org (August 2011)

"Van Hoy discusses the workflow from marketing and advertising through consulting with clients and shooting the event, to pricing, packages and contracts. The book is filled with numerous color photos illustrating his unique candid shots." —Marie Altenburg, reviewer/editor, Photographic Society of America

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Product Details

  • ISBN-13: 9781608952960
  • Publisher: Amherst Media, Incorporated
  • Publication date: 2/15/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 128
  • File size: 18 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Paul D. Van Hoy II is a professional wedding photographer and the owner of Fotoimpressions, a destination wedding photography business. His work has been featured in In Style Wedding and Modern Brides. He lives in Rochester, New York.

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Sort by: Showing all of 2 Customer Reviews
  • Posted June 8, 2011

    Outstanding book

    Not only are the images absolutely spectacular, the information packed into this book makes it the best on the subject. Straightforward, easy to understand. This is a business plan and a must-read for anyone interested in the professional side of photography. Up-to-the minute, current info. I have recommended this book to everyone in our photography club. It's THAT good.

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  • Posted March 24, 2011

    The Holy Grail of Wedding Photo Books!

    Not only is Van Hoy an insanely talented photographer, he's an equally incredible businessman and author. This text provides a rare, behind the scenes look at what other wedding professionals and authors keep close to the chest - REAL money making strategies. You won't find any of the reheated, over-hyped jargon that you're used to blowing your money on. If you're interested in taking your business to the next level this is the book that's going to change your whole game plan...

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