Wedding Planning and Management: Consultancy for Diverse Clients

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Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe.

The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.

This text also has online exercises for students to aid learning.

Award Winning Book, Best of Category:'showYear=2008

As featured on ABC News Nightline and United Press International

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Editorial Reviews

From the Publisher
"This is one of the best and most complete event management textbooks printed today. This text is the definitive resource for wedding planning education and contains many elements that are excellent resources for event management in general. The authors have done an admirable job in revising this text in addition to updated statistics and research materials, technology impacts and social media’s influence on events, legislation issues, and the global economy have been added. Overall, I believe this to be a book that all academics studying events, students interested in a career in the event industry and professionals working the industry should have as a resource." - Professor, Kenneth F. Backman, Ph.D, Editor-in Chief, Event Management: An International Journal, Department of Parks, Recreation and Tourism Management, Clemson University
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Product Details

  • ISBN-13: 9780750682336
  • Publisher: Taylor & Francis
  • Publication date: 2/20/2007
  • Edition description: Older Edition
  • Pages: 528
  • Product dimensions: 7.10 (w) x 10.00 (h) x 1.10 (d)

Meet the Author

Maggie Daniels is an Associate Professor and the Academic Program Coordinator for the Tourism and Events Management program at George Mason University.

Carrie Loveless is the owner of Carried Away Events, a wedding planning and events management company.

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Table of Contents


List of Case Studies

List of Figures

List of Tables



About the Authors

About the Photographer

Section I : Foundations

Chapter 1: Role and Scope of Wedding Consultancy
Market estimates
Titles, packages and roles
The organization of the book

Chapter 2: Weddings, Culture and Religion
Socialization for marriage
Mate selection
Pre-wedding rituals
Wedding customs
Changes in identity

Chapter 3: History and Hegemony
What is hegemony?
Hegemony and marriage
Hegemony and weddings
A balance of power

Chapter 4: The Mediated Construction of Weddings
Invented traditions
Celebrity weddings
Portrayal of weddings in film
Reality television
The internet

Chapter 5: The Changing Family, Law and Politics
Female workforce dynamics
The missing male
Cohabitation and divorce
Same-sex relationships and unions
Intercultural and interfaith marriages

Chapter 6: Weddings and Consumerism
The urge to consume
The quest for perfection
Sponsored weddings
Anti-consumptive and conservationist weddings

Chapter 7: Tourism and Destination Weddings
Visiting friends and relatives tourism
Honeymoon travel
Destination weddings

Section II : Practice

Chapter 8: Wedding Timelines
Legal issues
Confirmation and details
Wrap-up and evaluation
Consultant checklist

Chapter 9: Wedding Budgets
Wedding budget categories
Budget summaries
Consultant checklist

Chapter 10: Determining the Vision
Vision determination
Wedding themes
Destinations and sites
Consultant checklist

Chapter 11: Food, Beverage and the Wedding Cake
Food and beverage
The wedding cake
Consultant checklist

Chapter 12: Wedding Attire and the Bridal Party
Bridal attire
Cultural traditions
The wedding party
Wardrobe malfunctions
Consultant checklist

Chapter 13: The Ceremony
The celebrant
Readings and vows
Exchange of rings and special artifacts
The ceremony program
Guidelines and policies
Consultant checklist

Chapter 14: Floral Décor
Recipients and locations
Selecting flowers
Centerpieces and other decorative elements
Installation and removal
Consultant checklist

Chapter 15: Photography
Movement from film to digital photography
Two primary styles of photography
Album design and trends
Consultant checklist

Chapter 16: Music and Entertainment
Ceremony music and entertainment
Cocktail hour music and entertainment
Reception music and entertainment
Consultant checklist

Chapter 17: Rentals and Site Layout
Tables, chairs, linens and tableware
Outdoor considerations
Site layout
Consultant checklist

Chapter 18: Stationery Elements and Etiquette
Save-the-date notices
Ceremony programs
Seating stationery
Personalized napkins, boxes, bags and matches
Wedding announcements
Thank-you notes
Consultant checklist

Chapter 19: Transportation
Getting started
Transportation to the ceremony venue
Transportation from the ceremony to the reception
Transportation from the reception to the final destination
Transportation costs and final details
Consultant checklist

Chapter 20: Wedding Day Details
Bridal preparations
Consultant preparations
Consultant checklist

Chapter 21: Post-wedding Evaluation
Conducting a post-wedding evaluation
The wedding summary
Consultant checklist

Section III: Building Your Business

Chapter 22: Business Plan and Target Audiences
Writing your business plan
Beyond the business card

Chapter 23: Developing a Marketing Strategy
Determining your target market
Marketing tool development
The four secrets of selling to brides

Chapter 24: The Client Interview, Communication and Contracts
Initial screening
Client interview details
Follow-up communication

Chapter 25: Vendor Relations, Networking and Negotiation
Establishing vendor relationships

Chapter 26: Office management
Organizing your work environment
Selecting hardware and software
Other business equipment essentials
Building a staff

Chapter 27: Competition, obligations and ethics
Demand and competition

Chapter 28: Stress management and career enrichment
Stress management tips
Career enrichment


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