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From the PublisherGary Hamel author of Leading the Revolution and chairman of Strategos Weird Ideas That Work starts with a very smart analysis of why so many leaders say they want innovation, but unwittingly perpetuate the very prejudices and dogmas that strangle breakout thinking and radical doing. Sutton offers first-class advice on how to build a company where innovation is a way of life. If you ignore the essential practices advocated in this lively and well-researched book, you'll do so at your peril.
John Seely Brown co-author of The Social Life of Information and director of Xerox PARC from 1990 to 2000 This is a delightful and evocative book. After reading it the only thing that will look really weird is much of current management theory and existing human resource management practices.
David Kelley founder and chairman of IDEO When I heard Sutton's weird ideas for the first time, I thought he was really nuts. Then, I started trying some of them around our firm, like hiring people who don't fit in so that they'll bring new ideas and encouraging people to disagree with me and with the company norms. Many of Sutton's weird ideas are now standard practice around here. They help us be more innovative and come up with better ideas. I find Professor Sutton's ideas to be unique and surprisingly useful.
Ginger Graham group chairman of Guidant Corporation These ideas may be weird, but they work! We hire people with unusual skills, turn the organizational structure on its head, listen to those other than our best customers, and put people in jobs for which they aren't trained. We replace our product line every nine to fifteen months, and can't afford to listen to all the reasons these weird ideas won't work. Sutton challenges traditional management practices at a time we all need to think anew.
G. John Pizzey group president of Alcoa Primary Products Harnessing the power of the individual is the essence of management. Bob Sutton's book challenges us with the ideas that can free us from rigid cultures that suppress this force.
Christopher E. Bangle director of design at BMW Group Weird Ideas That Work embraces the counterintuitive secrets that successful designers use at BMW and elsewhere, and Bob Sutton brings them to life in a way that anyone who manages innovation can use.