Welcome to Hospitality: An Introduction / Edition 3

Welcome to Hospitality: An Introduction / Edition 3

by Kaye (Kye-Sung) Chon, Thomas A. Maier
     
 

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ISBN-10: 1428321489

ISBN-13: 9781428321489

Pub. Date: 03/18/2009

Publisher: Cengage Learning

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the

Overview

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.

Product Details

ISBN-13:
9781428321489
Publisher:
Cengage Learning
Publication date:
03/18/2009
Edition description:
New Edition
Pages:
560
Product dimensions:
8.20(w) x 10.00(h) x 1.00(d)

Table of Contents

Chapter 1: Welcome to the Hospitality Industry. Chapter 2: Travel and Tourism: Partners with Hospitality. Chapter 3: Global Issues and Hospitality. Chapter 4: Dynamics of the Lodging Industry. Chapter 5: Hotel Development. Chapter 6: Hotel Management and Operations. Chapter 7: Contemporary Foodservice Concepts. Chapter 8: Culinary Arts and Foodservice Operations. Chapter 9: Beverage Management. Chapter 10: Strictly Business. Chapter 11: Leisure Activities and Hospitality. Chapter 12: Focus on the Future. Chapter 13: Building for Success. Appendices. Glossary. Index.

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