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Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
     

Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy

by Geoff Livingston, Adam Ostrow (Introduction)
 

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Geoff Livingston, author of Now is Gone, returns with Welcome to the Fifth Estate, a refreshing, honest, and practical look at citizen media. Grounded in years of award-winning media campaign experience, Welcome to the Fifth Estate delivers the critical guidance needed to build a successful, sustainable social media program.

Overview

Geoff Livingston, author of Now is Gone, returns with Welcome to the Fifth Estate, a refreshing, honest, and practical look at citizen media. Grounded in years of award-winning media campaign experience, Welcome to the Fifth Estate delivers the critical guidance needed to build a successful, sustainable social media program.

Editorial Reviews

COO Network for Good, Author Robin Hood Marketing - Katya Andresen
Buy this book, because it s THE single best guide to effectively navigating the social media landscape. There are many self-declared gurus out there, but few real visionaries. Geoff is the rare real deal, and his book is comprehensive, fascinating and packed with fresh insights.
Director, global social media, General Motors - Christopher Barger
"Winning in social media is not about technologies and tools, it's really about being part of prevailing culture -- and you don't change your culture by staying inside your own walls. Geoff is one of the rare ones who understands the difficulties of culture shift, and can help you think about what you do both outside and inside your organization to ensure your success."
co-author of the bestseller Groundswell, author of the New York Times Bestseller Open Leadership, and found of the Altim - Charlene Li
Geoff Livingston provides clarity of thought and process in his approach to creating a sustainable strategy in the face of fast-changing technology. Welcome to the Fifth Estate explains how to be focused yet flexible -- key skills you'll need to keep your organization aligned on the strategy

Product Details

ISBN-13:
9780910155861
Publisher:
Bartleby Press
Publication date:
05/28/2011
Pages:
206
Product dimensions:
5.40(w) x 8.40(h) x 0.70(d)

Meet the Author

Geoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. Geoff brings people together, virtually and physically to affect change achieve and higher knowledge.

Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. In 2012 he is serving as vice president of strategic partnerships for Razoo, a series of regional online giving contests that unite communities to raise millions for local causes. He also started and sold social media boutique Livingston Communications, and co-founded social good firm Zoetica.

A former journalist, Livingston continues to write, and has authored three books. He blogs prolifically about nonprofits on Inspire Generosity and Mashable, and social media on his eponymous blog.

Professionally, he has advised United Way of America, The Case Foundation, Razoo, Environmental Defense Fund, Ford, Google, Live Earth, PayPal, the Philanthropy 2.0 Project, Network Solutions, Procter and Gamble, Sully Erna (Godsmack lead singer), and many others on how to use social media to achieve social good.

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